Exped LLC, the USA subsidiary of Exped AG of Switzerland, today announced the hiring of Tom Lawrence to represent the Exped brand in Michigan, Indiana, Kentucky, and Ohio.

After many years of specialty outdoor repping in the Pacific Northwest, Tom Lawrence has returned to his native Michigan. His customer service focus is exactly what the Exped brand needs now to expand awareness of its innovative line of outdoor gear. In addition to Exped, Lawrence represents Horny Toad, Asolo, Core Concepts, and Tubbs Snowshoes.

“We've heard nothing but great things about Tom from the moment we started exploring a partnership with him," said Ted Steudel, director of sales for Exped LLC. “In a territory that has been underserved by Exped, Tom's professionalism and work ethic will be huge assets for our retailers in the region. The growing demand for Exped gear in the Great Lakes area will now be supported by an excellent rep.”

Tom Lawrence began representing Exped in the Great Lakes region as of December 1, 2012 and can be reached at 313.458.7528 or toml.greatlakes@gmail.com

About Exped:

Exped was founded in 1983 as a distributor of outdoor brands in Europe. Since 1997, the Exped team has designed and built the highest quality specialized gear for the active outdoor enthusiast. This equipment is designed to appeal to everyone from the casual hiker of the Appalachian Trail to the technical climber in the Himalayas. Exped means expedition equipment, and through ingenious simplicity and innovation Exped delivers the maximum outdoor experience with minimal means. Exped is based in Zurich, Switzerland and Seattle, USA.