(Lafayette, CO) – Eider, the French based manufacturer of ski and mountain apparel, will launch its new lifestyle line, ANNECY LIVING, at ORWM 13.  Traditionally focused on the ski market, this will be the brand’s first time exhibiting at OR, and the organization is excited to introduce their line of high quality outerwear and apparel to OR attendees.

Based in the picturesque French Alps town of Annecy, France, Eider’s ANNECY LIVING collection of jackets, sweaters, shirts, and skirts is inspired by and designed for those who truly live the outdoor lifestyle in their everyday life.  People who happily walk to work in the snow, or don’t let cold temperatures stop them from enjoying outdoor après. The new collection benefits from Eider’s 50 years of experience designing outerwear, known best for superb construction and precise fits, combined with a company philosophy that style need not be sacrificed in technical apparel.  Examples of this concept include the Balmaz Skirt, a soft shell skirt with a brushed wool finish, or the Talloires Jkt, a Technowool jacket designed to look like a hoodie sweatshirt.      

 

“Annecy Living is a good compliment for outdoor stores looking for a brand that brings a unique, technical style to the table in a saturated market full of quilted nylon jackets,” said Linda Greene, Eider Brand Manager.  “We hope to expand our market to the outdoor store looking for something new and fresh. “

 

Eider will be at booth number 9001 at ORWM.  To schedule a viewing, please contact Linda Greene, at linda@lafumausa.com.

 

About Eider:

 

Since 1962, Eider (www.eider.com) has been working to bring together a passion for mountain sports, a deep knowledge of textiles, constant search for innovation, along with a style that is unique and modern.

 

Following in the footsteps of the Eider founder, a tailor, all Eider collections come to life in a workshop in Annecy, France, where they are all imagined, designed, patterned and conceived.

 

Complete control over the chain between research and development, along with constant communication with its athletes, technical advisors, customers, and suppliers, means that Eider is still pushing boundaries, year after year.

 

The Eider mission: to offer all those active in mountain sports technical solutions for their most demanding needs that are functional, versatile, and fashionable.

 

Contact:

 

Maro LaBlance, Marketing Manager

 

maro@lafumausa.com

 

303.527.1460 x11