LONDON (March 30, 2012) – Drift, makers of the hottest new point of view cameras on the market, is pleased to announce their support for world renowned mountain biking legend,  Cedric Gracia. Building an impressive résumé of wins on the international circuit, Gracia is always the showman. For the remainder of the season, Gracia will be taking his Drift HD along for the ride and providing exciting footage, edited in his style, following his season from each world cup leg to training with the team.

Gracia’s career began in BMX and freestyle before turning his hand to mountain biking. Since then he has earned several medals at world championships including downhill champion in 1997, dual slalom in 2001 and four cross (4X) in 2002. In 2003, Gracia won the Red Bull Rampage, a prestigious free ride competition. He hasn't looked back since, his career highlights include:

2011 – Nissan European Downhill Cup – La Bresse – France – DH #1
2010 – Maxiavalanche – Vallnord, Andorra – #3
2009 – Urban DH – Valparaiso, Chile – DH #1
2008 – UCI World Cup Final Ranking – 4X #4
2007 – Crankworx – Whistler – Canada – 4X #1
2006 – Sea Otter – Monterey, USA – Winner of the Gravity Omnium title – Dual #2, DH #4, 4X #5
2005 – UCI World Cup Final Ranking – 4X #3, DH #6
2004 – European Adidas Slopestyle Contest – Saalbach Hinterglemm, Austria – 1st
2003 – Red Bull Rampage – 1st

In 2010, Gracia started the Cedric Gracia Racing Brigade, supporting young talent and strength such as Macelo Gutierrez Villegas and Gabriela Williams. He explains, "I think it was time to have a different goal and I wanted to give back to the fans and the sponsors what they been giving to me for so long. I wanted to make my own structure! Why? Because I think it’s a good time to give all I know to the future riders of the Brigade."

“It’s an honor to be part of the Drift family,” says Gracia. “I’m looking forward to sharing a little bit of my life with all the fans. I’m very pleased about how the partnership works and how we have the same goal to get the action up there. I want to thank everyone at Drift for the trust and let’s rock the place!”

Drift is extremely proud to be sponsoring such a celebrated leader of mountain biking.  Be sure to keep checking back for regular updates from Gracia throughout the World Cup and beyond on the Drift website http://www.driftinnovation.com and via the Drift Innovation and Twitter.

About Drift:

Drift is a wearable Point of View Camera product company offering consumers wide-angle recording capabilities to capture all their adventures and activities. Designed with smart real-life use features, it is highly recommended by the specialists in outdoor sports, motorsports, and snow sports. Drift captures the action from every individual’s point of view and offers easy ways to share and re-live the experience with friends and family. For more information about Drift, visit www.driftinnovation.com.