FOR IMMIDIATE RELEASE   

ColdPruf® Reveals New Premium PerformanceTM Style

Base Layer Apparel Brand Introduces Performance to the Third Power


YADKINVILLE, N.C. (December 13, 2012) –
North Carolina-based base layer manufacturer, ColdPruf, announced today the latest expansion to the company’s growing product line with the addition of the Premium PerformanceTM base layer.

Backed by 99-year-old parent company, Indera Mills, ColdPruf adds the new active layer as a mid-use option between the existing Performance and Extreme Performance product lines. While the entire trio of products offers superior warmth for high-intensity activities, Premium Performance provides consumers a trimmer style with a higher percentage of spandex for activities where comfort and fit are priority.

“As a vertical manufacturer, our new Premium Performance product demonstrates the innovative
thinking here at ColdPruf,” John Willingham, president of Indera Mills, said. “We have created a unique fabrication and garment fit that is ideally suited to our more active customers. Our pricing is very competitive as well. Again, it is all about the value that ColdPruf brings to the market.”

The Premium Performance layer delivers active consumers a single-layer garment with maximum dryness and antimicrobial odor-control properties, all while offering a more trim and contoured fit.

Offered in both men and women’s styles, the Premium Performance layer will initially be revealed at the Outdoor Retailer Winter Market, January 23-26 in Salt Lake City, Utah.

Premium Performance Base Layer
Lightweight first layer intended for athletes and sportsmen whose medium to high level activities necessitate performance polyester’s superior moisture wicking capabilities combined with the subtle support and movement of spandex. Best used in fall and winter, cold to very cold, temperatures. 

Key Features:
•    Single-layer engineering
•    Contains 85 percent polyester, 15 percent spandex
•    Maximum dryness and antimicrobial odor-control properties
•    Trim fit for higher activity levels

Available in Men’s Black, sizes S-2XL and Ladies’ Black and Cranberry, sizes S-2XL. Crew top and pant sold separately. MSRP: $27. 

The ColdPruf Premium Performance product line will be available to consumers Fall 2013 through independent outdoor specialty retailers.

ColdPruf is always seeking to expand distribution. For distributor and retailer inquiries, visit us at Outdoor Retailer booth #34159, SIA booth 736, or contact Peggy Denomme at 800.334.8605 x600 / (c) 215.499.4804 / pdenomme@coldpruf.com.

About ColdPruf®
ColdPruf gets you ready. Our base layer products prepare you for any forecast, any activity. Manufactured by North Carolina-based parent company, Indera Mills, ColdPruf base layer products promise the quality and dependability you’d expect from a century-old company. All without compromising the look, feel and technical demands of today’s active consumer.

# #  #


ColdPruf Media Contact:

Maura Lansford SOAR Communications, mlansford@soarcomm.com, 801.656.0472 x2, (c) 817.929.8123