PRESS RELEASE
Beth Cochran
cochran@whatsuppr.com
406.579.7909

CHAOS-CTR Thermal Regulation Headwear
adds more Eco-Tech with New Dri-release® wool

Steamboat Springs, CO- January 15th, 2009. Chaos Thermal Regulation- CTR, the technical work horse in cold weather headwear, adds Dri-release wool fabric to their best technical skus. Chaos’ 40 percent growth in 2008 can be partially attributed to its diverse CTR collection. The 2009 CTR series has a new merchandising program, new product updates and a new fabric – Dri-release® wool.

Adding the Dri-release® fabric to Chaos Thermal Regulation – CTR will make the program even smarter. The new fabric is integrated strategically into each category, including an all-new, ‘adrenaline’-style, Base-layer-design made entirely with Dri-release wool. The fabric addition offers complete four-way stretch on base layer products. These products offer better wicking of sweat from the body and faster than other fabrics.
Dri-release® is a unique fabric that feels like cotton and keeps wearers comfortable, dry and odor-free. Made from a patented yarn with a mix of natural fibers, Dri-release® combines the best qualities of wicking and softness. A Freshguard® treatment embedded in the yarn virtually eliminates odor.

Unlike other topically finished performance polyesters that lose their ability to wick away moisture with each washing, Dri-release's® comfort qualities are permanent. They're built right into the yarn itself so clothing made with Dri-release® always feels soft, always stays dry.

In other changes to its product line, Chaos has improved its already top-selling face mask, the ‘multi-tasker pro’, with a warmer wind barrier, a much improved breathability system and an antimicrobial air flow mesh over the mouth. This design will improve both warmth and inhalation/exhalation for better aerobic results, for example one can stay warm and get all the air they need working hard on the slopes. CTR has updated all its face masks products with windproof face protection, including bandanas, multi-tasker pros, face toasters, and neck/face protectors.

In addition to new product updates, Chaos has restructured its merchandising program. Its packaging is refined and doesn’t interfere with a consumer trying a product on for the best fit, while simple for the staff to get the product back on the rack. The new packaging will wrap the product and allow it to hang succinctly and uniform. The presentation tells an easy to read story to the consumer and working staff. Size indicators, style and fabric names, are color coded by fabrics, and style numbers have all be increased in size for easier handling at store level and making reordering simple and clear. The durable packaging is made from Polypropylene (PP5) that is recyclable and made from a recyclable plastic.

For more information on the new fabrics, competitive margins, product updates and the full merchandising profile contact: Dominic Chenelia/ chaosdom2000@yahoo.com
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To learn more about Chaos Headwear, our products and programs, log on to www.chaoshats.com

Chaos offers quality, responsiveness and a vast array of headgear possibilities. The Brand is owned by Do-Gree fashions, a Mill locally owned and operated—with three generations of experience. Do-Gree Fashions in Montreal, Canada is able to respond quickly to customer requests, as well as fast-paced market trends, both of which translate to unparalleled service. Designs from CHAOS, CTR and sister brand MOON SHADOW vary from winter-technical to four-season, urban to alpine, casual to high-end alpaca, all of which supply the men’s, women’s and youth markets. Materials include: merino wool, mohair, acrylic blends, cottons, angora, fleece, and technical fabrics from the New CTR-Chaos Thermal Regulation, Fits ALL 4X®, Polartech®, Windbloc®, Thermolite® and Outlast® and now Dri –Release®.
CHAOS major sponsorship programs:

-Teton Gravity Games – TGR - Tetongravity.com
-USASA Sponsor - USASA.org
-SOS -Snowboard Outreach Society - SOSoutreach.org
-Windell's Camp - Windells.com
-Mountain Dew Vertical Challenge - Mountaindewvc.com
-Birds of Prey - VVF.org
-American Ski Classic - VVF.org
-Cold Smoke Awards - Coldsmokeawards.com

Corporate Contacts:
SKI TOPS/CHAOS/MOON SHADOW
Gary Supple/ skitops@frontier.net
Dominic Chenelia/ chaosdom2000@yahoo.com
www.ChaosHats.com

SKI TOPS corp.