Snowsports Merchandising Corporation (SMC), the premier buying group of specialty ski and snowboard shops in the wintersports industry is pleased to announce BootDoctors has joined the group.

BootDoctors, with three locations in Telluride, CO and one location in Taos, NM, also does business as Paragon Outdoors. At BootDoctors, boot fitting is their passion and in their DNA (and literally their name). They pride themselves on their experience and expertise in boot fitting, providing properly fitting boots with the appropriate level of performance for their customers. Members of the BootDoctors staff have travelled the world teaching boot fitting skills and are recognized as the leaders in this craft.

“In these complex times for business we believe membership in SMC will give us new strength,” said Boot Doctors principal Bob Gleason. SMC president Tom Gately added, “We’re extremely pleased to have BootDoctors as a part of SMC. They join an impressive list of the finest specialty ski and snowboard shops in the U.S. and it is a really good match. We’re all looking forward to learning from each other and taking our businesses to even greater heights.”

SMC is a buying group of 62 stockholder member businesses representing 158 storefronts nationwide. The member businesses primarily sell ski, snowboard and other snowsports-related equipment, apparel and accessories in specialty stores located throughout the United States.

For more information on joining please contact SMC President Tom Gately at TGately@sportsshops.com or (413) 739-7331.