The marketing behind Teva’s exit from Mountain Games
Teva’s departure from its 11-year run as title sponsor of the Mountain Games in Colorado turned some heads this week. Teva President Joel Heath founded the event, but tells SNEWS it was time for a change, along with a greater shift in the footwear brand’s marketing strategy.
Teva’s departure from its 11-year run as title sponsor of the Mountain Games in Colorado turned some heads this week. Teva President Joel Heath founded the event, but tells SNEWS it was time for a change, along with a greater shift in the footwear brand’s marketing strategy.
