Strike back at Amazon: Strategies to drive consumers off the web and back into stores
The industry needs service innovation to draw customers back into stores and avoid becoming showrooms for competing online outlets, said Craig LaRosa, a principal with design and innovation firm Continuum, in his talk at Outdoor Retailer Winter Market: “Six Strategies for Stealing Customers Away from Amazon.”
The industry needs service innovation to draw customers back into stores and avoid becoming showrooms for competing online outlets, said Craig LaRosa, a principal with design and innovation firm Continuum, in his talk at Outdoor Retailer Winter Market: “Six Strategies for Stealing Customers Away from Amazon.”
