Retailer of the Year - Best Online Business: Rock/Creek puts a personal touch on web sales
Special service is what garnered Rock/Creek the 2009 SNEWS® / Backpacker Retailer of the Year Award for online retailing. Rock/Creek began selling products on its web site about 10 years ago, and now the site generates more than 30 percent of Rock/Creek’s overall sales. According to Wheeler, online sales will account for 40 percent before too long. That’s pretty impressive when you consider that Rock/Creek has three brick-and-mortar locations in Chattanooga, as well as one near the Ocoee River.