Prana adds to leadership team amid best spring sales ever
On the heels of the company's best spring ever and with spring 2010 preseasons so far tracking up in the double digits with 60 percent of the orders in, Prana's CEO Michael Crooke told SNEWS®, "This is the most exciting thing I have been a part of, by far." Heady words from a man who has been mentored by Yvon Chouinard, and has enjoyed CEO roles at the likes of Patagonia, Kelty and Pearl Izumi, to name a few.
On the heels of the company's best spring ever and with spring 2010 preseasons so far tracking up in the double digits with 60 percent of the orders in, Prana's CEO Michael Crooke told SNEWS®, "This is the most exciting thing I have been a part of, by far." Heady words from a man who has been mentored by Yvon Chouinard, and has enjoyed CEO roles at the likes of Patagonia, Kelty and Pearl Izumi, to name a few.