Welcome to The Innovation Project, presented by Mountain Hardwear, which highlights our nation’s best outdoor retail shops. Check out this two-minute glimpse of what’s to come in our original, two-part video series: Insights, revelations, and candid opinions from 18 of the country’s most innovative outdoor retail shops.

In the latest Editor’s Note, SNEWS Editor-in-Chief Kristin Hostetter introduces our diverse lineup of industry insiders and trends setters for this ongoing video series.