Believe it or not, this is the actual name of a German clothing company and Munich store (www.fuckuall.de), and it was a finalist for the ispo BrandNew award this month – presumably garnering points for design, rather than name selection.

In the English description in a brochure about BrandNew winners (all typos and mis-translations not the responsibility of SNEWS®!):

“The name alone packs a lot of attitude, and as a young and upcoming fashion label, their designers are in sync with the latest in urban culture….”

Apparently, the company might have realized its chosen name will not play so well in English-speaking companies, and it has snagged another url – www.loveuall.com. Of Course, whether you want to love ‘em all or f--- ‘em all, you end up in the same place.

Edited by herd at 07/09/2007 18:58:56 MDT.

Reminds me of an interview I had with a young man a few years ago...he came in to respond to a sales position wearing a large red and white button with a big red star on it that said "FUCK THE MAN!"

He did not get the job. :-)

DB