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The Herd Posted on: 08/25/2008 17:41:49 MDT
Agree | Disagree Subject: Industry trade show language dictionary  

We had the following gem shared with the SNEWS team during Outdoor Retailer Summer Market 2008 -- Showmance: temporary, short-lived liaison instigated by seasonal anticipation, influx of non-committal individuals, hotel rooms and copious amounts of free alcohol.

Indeed! Many a once untarnished character has been besmirched by a showmance indiscretion.

Have more trade show lingo we need to add? We'd love to hear them...chime in!

Edited by herd at 08/25/2008 17:43:07 MDT.
Anonymous Posted on: 11/19/2008 08:20:45 MST
Agree | Disagree Subject: Trade Show Language -- Blier  

a "Blier". a Buyer who knows his shop is going out of business, has no intention of buying anything, but attends OR and sells you into taking him out to dinner to talk about doing big business together.....

Edited by snewschat at 11/19/2008 09:19:12 MST.
Darren Bush Posted on: 01/20/2009 07:33:12 MST
Agree | Disagree Subject: Cracking the Trade Show Lingo  

Bliar. Awesome. Never heard that one.

Anyway...

Drive-by: a non-appointment with someone you'd rather not book a time with.

Green zones: Massive booths that are totally walled in and have one entry point. Usage: "Man, that Grammici booth is a total green zone."

"Looks great, why don't you send me a sample?" means "That's cool but I'd never pay wholesale, much less retail."



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