|
First impression: for the masses, this ad works--'take a drive with your belle/beau with GPS Radio Shack helping you find and connect with nature'. Problem is, for most people who read SNEWS, we are much more connected to the outdoors and the ad is an afront, merely saying--' hey, I am an outdoor guy, I sit in my carbon-burning ragtop, inactively gazing at the foliage, without the least bit of thought given to foot-powering in from the trailhead, but rather lead-footing it in from the turnpike!'; And so it goes...companies that choose to utilize an outdoor motif in their ad campaigns but in so doing, just make us laugh not so much at the message, but rather the ridiculous manner in which the message is delivered! Hike on I say, and while your at it, have you calculated your carbon footprint lately?! Go green!! Dave DePo. Edited by ddepodwin at 10/16/2007 19:35:52 MDT.
|