SNEWS Outdoor summer issue in the mail and at ORSM; web extras available online

Posted: 07/29/2010 In Category(s): News & Features :: Outdoor Headlines, Trade Shows & Directories :: Trade Show News

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Extra, extra! Packed with can’t-miss trend reports, business education articles and special features, the summer 2010 SNEWS Outdoor magazine is hitting mailboxes now. Everything you need to read in preparation for Outdoor Retailer Summer Market, scheduled for Aug 3-6 in Salt Lake City, Utah, is found here. The SNEWS Outdoor issue will also be available in the magazine bins at Outdoor Retailer Summer Market 2010 and at SNEWS booth #22050.

Among the in-depth articles focused on the latest outdoor industry trends:

Cover story: The Disappearing Partnership: The Boy Scouts, now 100 years old, and the outdoor industry have a relationship that has grown frail with age. Can it be fixed? Should it?

Special feature: What’s the Deal? :: An insider look at pro deal programs -- the good, the bad and the ugly.

Product trend reports look at the state of sleep systems, crossover boats, minimalist and muscle-toning footwear, merino wool apparel, knives, sunscreen and more.

Business Tools articles focus on achieving design nirvana with store layout tips and maximizing online sales with Shopatron and Demandware.

• Sleeping pad trends for 2011
• An overview of Hoka One One’s take on footwear design
• Industry veterans Skip Yowell and Royal Robbins recounting their experiences with the Boy Scouts and how their involvement influenced their careers in the outdoors

The online digital version of the summer 2010 issue will be available in mid August at www.snewsnet.com/magazines.