Outdoor Retailer Daily submission deadlines approaching

Posted: 06/03/2011 In Category(s): Trade Shows & Directories :: Trade Show Dailies, News & Features :: Outdoor Headlines, Trade Shows & Directories :: Trade Show News

While Outdoor Retailer Summer Market (Aug. 4-7, 2011) is still two months away, some of the deadlines for coverage in the official newspaper covering Summer Market – O.R.D. powered by SNEWS® -- are fast approaching.

You want your events, products and company news covered in O.R.D. (Outdoor Retailer Daily), and we want to be sure you are covered, but that requires your help in following a few simple submission guidelines.

The goal is to offer the best understanding of how to work with the O.R.D. team to ensure maximum opportunity for coverage of your company, products and news at the show.

New Product Gallery – getting your products covered
It’s the nearest deadline approaching -- June 9, 2011 is the last day to submit your company’s products for consideration in the New Product Gallery, which is free. Keep in mind that for Winter Market 2011 we ended up with more than 600 products to choose from – and only space enough to include around 120. So it pays to follow the guidelines to the letter as even then, we won't have sufficient space for everyone.

To submit a product for O.R.D. New Product Gallery publication consideration, email the SNEWS/O.R.D. editors at ordailygallery@snewsnet.com. Include the following information in EXACTLY this format:
    1. Company Name
    2. Product Name
    3. Booth Number
    4. Product MSRP
    5. Company website URL
    6. A 50-word product description (NO MORE THAN 50 WORDS!) that will help us describe why the product is cool, unique, innovative and worth checking out. Readers of the O.R.D. need to hear facts about features and function, not just gushing, colorful descriptors filled with superlatives.
    7. And, very important, one and ONLY one high-resolution image of your product suitable for printing, in jpeg format – so we’re prepared to run it if we do choose it.

You are certainly welcome to submit multiple products for publication consideration, but please keep in mind you will likely only receive one product picked for publication since we need to ensure we are being fair and balanced in order that we may provide space and product coverage to as many exhibitors as possible.

New Exhibitors – welcome to Outdoor Retailer
New exhibitors have no reason to be shy at Outdoor Retailer this summer. Let SNEWS® introduce you to the crowd.

If you're an owner or CEO of a company that will be a new exhibitor at Outdoor Retailer this summer, we want to give you the opportunity for free coverage and exposure in O.R.D. Send an email to ordnewexhibit@snewsnet.com by June 20, 2011 requesting a submission form that you will need to fill out completely to be considered for coverage.

Keep in mind that we will likely not be able to include every submission all so make sure you take the time to fill out the submission form completely, be creative, and tell us why your company or product or founders are newsworthy! Those companies that are not included in the O.R.D., and all of those that are, will receive bonus coverage in SNEWS online prior to the show to ensure Summer Market attendees know who you are before they arrive on the trade show floor.

O.R.D. Product Zone – The ONLY place you can guarantee your product will be covered
We will always treat every exhibitor with an equal amount of attention – O.R.D. advertiser or not, SNEWS® subscriber or not, large company or small, newbie or long-timer -- when determining what products or companies we choose to feature in O.R.D. We would love it if we had sufficient pages to promise that every company who submits products to our New Product Gallery will be featured; however, there are simply too many product submission requests and too little space -- all from very good companies pitching very good product.

The only way to absolutely guarantee that your company’s product will appear in the O.R.D. for Summer Market 2011, is to reserve one or more Product Zone placements (pictured, right) with our sales team. It is not free, but it is more robust, and you can publish as many products as you want in the Product Zone. To get more information about this, contact ordailysales@snewsnet.com and Elizabeth Averbeck, our sales manager, will be happy to take care of you. Ad reservations close for the O.R.D. Product Zone on June 28, 2011, so earlier contact is best.

O.R.D. Schedule of Events – Parties, press conferences, other events or gatherings
The deadline to submit information about your trade show events (press conferences, celebrity appearances, autograph signings, prize drawings*, contests*, giveaways*, happy hours, parties and other hoopla) for the O.R.D. Schedule of Events is July 11, 2011.
To submit your event/party/or seminar for O.R.D. publication consideration, email the SNEWS/O.R.D. editors at ordailyevents@snewsnet.com. Include the following information in EXACTLY this format, only in an attached Word document (again, no PDFs please):
    1. Event name (if possible, make it fun, catchy and creative -- and NO more than eight words).    
    2. Category for it to be listed in (you may choose ONLY one of the following six): Events  -  Munchies, Happy Hours & More  -  Seminars  -  Cool Stuff for Small Donations*  -  Free Stuff  -  After Hours
    3. Date of the event
    4. Time the event begins
    5. Time the event ends
    6. Booth number and your company name
    7. In 25 words OR LESS, describe why anyone should pay attention to your event. Again, make it compelling and fun! If you give us more than 25 words, we may not run your event, so keep it tight.

*If you are not donating 100% of the proceeds (i.e., not just the profits) you will not be included in this section. Note that show guidelines stipulate that you are not permitted to sell anything at Outdoor Retailer unless all the money goes to a legitimate 501(c)3 non-profit company.

If you have a change or a late addition (we all know how party planning can go), feel free to continue to email the 411 to ordailyevents@snewsnet.com – concise is best. We can’t promise anything that is sent to us after the deadline will be included, but we will certainly do our best.

Submitting news to the O.R.D. team to consider for publication
News never has a deadline, but the sooner you get your Outdoor Retailer-related press releases to our editors the better. We’re always looking for newsworthy information about your company’s trends, marketing strategies, sponsorships, advocacy efforts, promotional campaigns, overall product line launches, fun events and parties, and even funny show stories. BUT…any news we consider for O.R.D. must be specifically relevant to the show -- something at the show, being unveiled at the show, announced at the show, etc.

In sum, if it is news that folks can follow up on at the show then O.R.D. wants to know about it. Send this information to the editors of SNEWS at ordailynews@snewsnet.com. Chances of inclusion improve if you send your information in the form of a well-written press release via an attached Word document (no PDFs please) with an accompanying supporting photograph, if pertinent to the pitch, and in a high enough resolution to print. Please also include the best contact(s) to reach for further questions, and their best mode of contact before and during the show. And the booth number is mandatory too.

I am not an official exhibitor, but I want to get my news into the O.R.D. How do I do that?
You MUST be an official exhibitor or officially showing to be included in the O.R.D. as part of any editorial or photography coverage; however, you are certainly welcome to advertise in the O.R.D. provided there is space available. Contact our sales team at ordailysales@snewsnet.com.

OK, so what are those official O.R.D.  emails again?
For the O.R.D. Schedule of Events – ordailyevents@snewsnet.com
For news coverage consideration at the show  – ordailynews@snewsnet.com
For consideration in the New Product Gallery – ordailygallery@snewsnet.com
For new exhibitors features -- ordnewexhibit@snewsnet.com
For general comments and questions – ordaily@snewsnet.com
And, for O.R.D. ad sales and classifieds, both at this O.R.D.  and at upcoming shows – ordailysales@snewsnet.com

If you submit a release or product highlight to one mail, above, please do not submit it to others. Determine where your information fits, then email us there!

Not show news but still news?
We definitely still want to hear about news that is not related to the show. But if it is news that does not pertain to something happening at the show or is not related to the show in some way, then it may be best suited for SNEWS® online before or after the show and not for O.R.D. For that please do not use the ordaily emails but, rather, use your normal mode of contact: news releases to news@snewsnet.com or, for general communication, snewsbox@snewsnet.com.
--SNEWS Editors

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