SNEWS® ORSM Tip of the Week
January 21, 2010
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Winter Market GearTrends®

“Get the goods.” That’s the mantra for today’s gear, which is more efficient, versatile and lightweight than ever, so that you can get to the good terrain…and the good powder…as easily as possible.

The land beyond the resort has never been more accessible thanks to products like Dynafit’s extremely versatile TLT5 “speed touring” boot and Scarpa’s impressively lightweight, 4-buckle Maestrale boot. With its Efficient series, Black Diamond has shaved notable weight from six new skis and built a greater range of flex and motion to four new boots. And every AT gear manufacturer, including Salomon, has decided to inject a high degree of Alpine performance into new footwear, so going down doesn’t have to be a drag. Even in the tele world, it’s easier to get the goods -- with the new Axl binding from 22 Designs that allows great control over the amount of flex in the binding.

The idea is to break down barriers to a good time, whether it’s Tubbs’ Xplore snowshoe, with a new turned-up tail to give newbies a natural stride, or the new rotating Atlas binding that makes snowshoeing practically effortless for beginners. More and more people have realized the joy of exploring beyond the resort terrain to find something fresh.

But people don’t want to suffer in their quest for the goods. Mountain Hardwear takes the chill out of backcountry travel with its new OutDry gloves that have a fully bonded laminate to eliminate dead space to increase warmth and give your digits greater dexterity. And with all of these products, we’ve noticed that designs are exceptionally clean and free of clutter. Less to block our way as we seek the good stuff. Or as one veteran of the snowshoe world told us, “Maybe it’s out of necessity, but I’m becoming one simple son of a bitch.”  --Marcus Woolf


On Snow Fun & Frivolity



No matter what...NEVER tell a Yeti that the coffee isn't good.

 
Feeling the beat even with cold fingers and toes.


Queenn for a day? Not if you're Beth Cochran...one of the few people we know who looks good in any hat at all.


Let's just hope he has on some warm weather undies under that man skirt.


You talkin to me? Really? You talking to me?

*Photographs by Ben Fullerton -- http://fullertonimages.com

Gear of the Day
Picks by the SNEWS and Backpacker editors that you need to check out on the show floor today!  Yeah, this is our answer to your question...what's hot?

These boots were made for walking…and hiking...and Alpine skiing. Salomon’s Quest Pro Pebax (MSRP $810) is the company’s first AT boot with true Alpine performance and the ability to shift to a comfortable hiking/walking mode. Booth 32112


Columbia’s Bugatech boot
is hot stuff…literally. The Omni-Heat reflective lining material not only reflects body heat to keep feet toasty, but also wicks moisture, adds basically no weight to the boot and feels super smooth against the skin. Booth 28001

Easton knows you beat the crap out of your gear. Enter the new CTR 60 trekking pole (MSRP $99), with an upper section made of carbon to keep the pole lightweight (1.3 pounds a pair) and a lower section of durable aluminum to survive bangs and scrapes. Booth 32121

Is there such a thing as a perfect marriage? Maybe. Kahtoola’s Skyhook Trail crampon straps onto any footwear and sports eight teeth, but it also slides easily into the new Mountain 24 snowshoe (MSRP $279) to take you from the icy parking lot to the backcountry. Booth 6009

It’s pretty kick-ass that Stanley’s new stainless steel bottle has a push-button for one-handed operation. (Cyclists rejoice!) But the wild graphics -- a dragon or coiled snake --give this bottle real Kung Fu attitude. Booth 21017

Hot Button
How many appointments do you have at Winter Market?
  1. “We have 75 appointments, up from last winter. However, none of our eastern dealers are here. We are booked solid with 50 appointments over three days at the upcoming EORA show. It does seem this is becoming more of a western regional show.” -- Kevin Volz, national sales manager, GoLite
  2. “Our appointment bookings for Cascade are down 25 percent, approximately. Some of that is because retailers we normally see in the Rockies are going to SIA, which is in Denver this year, or they are going to regional shows primarily.” -- Bill Conradt, director of sales, Cascade Designs
  3. “We have over 40 retail appointments and are totally jammed. We are up from last year and I have no idea why.” -- David Kappele, director of sales, North America, Tilley
  4. “I have 35 appointments personally, which is about average for a January show for us. The SHOT Show does affect us, as most all of our hunting and fishing retailers go there.” -- Mike Glavin, director of sales, GSI
  5. “La Sportiva appointments are up strongly from last winter, with over 175 appointments and they are coming from all over the country, including New England, which is well represented. The Southeast region has the lowest attendance, but the EORA show in February in the Southeast is extremely strong -- I have 30 appointments there right now.” -- Mark Day, national sales manager, La Sportiva
  6. “The numbers of retailers are down for me this year, but it is the same here as at regional shows in the Midwest. However, Sierra Designs now showing our first collection completely designed by Melodie Miller is getting some very strong response, so that is a positive sign.” -- John Horsnell, Midwest sales rep for the Boulder Outdoor Specialty Group
  7. “I don’t know what our reps have in terms of appointments, but I know we are up significantly. We have had to create three workstations in the booth where before we just needed one.” -- Peter Duke, president, point6
  8. “My appointments are down about 25 percent, with most of the accounts I am seeing coming from Kentucky, simply because there is no regional show close enough for them. The Midwest Reps Association show in December was up and performed very well, so many of the retailers I might have seen simply went there. One good sign here is the increased attendance of running shops that are getting into outdoor footwear.” -- Kelly O’Brien, Midwest sales rep, Lowa
Don't Miss This...
  •  THONG OR STRAP? -- Expose just the right amount of flesh, and you might win the first “Design the Next Chaco” contest, which starts today at booth 31129W. Winners get free sandals and, yes, the secret admiration of foot fetishists everywhere.
  • DRINK BEER, SAVE THE WORLD -- Start your happy hour tour at Patagonia (booth 13027) at 4 p.m. They’re pouring—and selling their new moccasin, the Advocate, at the bargain-basement, show-only price of $20. Proceeds benefit 1% For The Planet (which, ironically, is the same strength as Utah beer).
  • DRINK BEER, WIN STUFF -- Need socks to go with those nifty Patagonia slip-ons? Hell no, Dexter, but PrimaLoft’s new offerings might go great with a the boots you’re going to pro-deal on Sunday. Win a fuzzy pair at booth 39043 starting at 5 p.m.
  • SPILL BEER, WIN STUFF -- Conclude your happy hour tour at Gramicci (booth 9001), host of the first annual Winter Open Ping (BEER) Pong tournament. Yes, beer pong, another sign that our industry is maturing into something special. Daily winners net $500 in Gramicci web credits. Call 1-800-814-5000 (ext 233) early if you want any chance at reserving a spot.
  • RHYMES WITH PONG -- No, not bong, people! Song! The kind that musicians KS Rhodes and Erin McCarley will be playing at Keen vastly more adult cocktail party, which starts at 5:30 at The Hotel Bar & Nightclub.
  • BRAWLING IN THE STREETS OF SLC -- The highlight of this year’s industry party at the Salt Palace (6:15 p.m. ’til close) is sure to be the Canada Goose Cup street hockey tournament. Free beer and bad “puck” jokes will abound, and maybe we’ll get lucky and see a few goons square off (remember dodgeball?). Rumors that this event benefits the Hanson Brothers Orthodontic Fund are unfounded; all donations actually help The Conservation Alliance.

Outdoor Industry Association Events and Seminars...
Industry Breakfast- “Defining Outdoor”
Time: 7:00 a.m. – 9:00 a.m.
Room: Grand Ballroom, Salt Lake City Marriott
Join Outdoor Industry Association and The North Face for a complimentary breakfast and a very special morning as we kick off the tradeshow exploring how we define
“outdoor” and take a look at outdoor participation and showcase opportunities at the national and grassroots levels that inspire consumer participation. Speakers will include Chris Fanning, Executive Director of The Outdoor Foundation, Juan Martinez of the Children & Nature Network and Chris Rutgers of Outdoor Outreach. 

Importing and Exporting: Managing Risk and Finding Opportunities in the Era of Global Trade Time: 12:00 p.m. – 1:30 p.m.
Room: Salon F, Salt Lake City Marriott
Getting product from development and production to your customers in the U.S. and around the world has become increasingly complex and more challenging by the day.  Join Outdoor Industry Association for a panel discussion with international trade experts to learn more about favorable opportunities when exporting to foreign markets, as well as emerging challenges to importing goods into the United States.  From consumer protection and new international human rights enforcement, to penalties on products made in China, this seminar will arm you with important information and give you the opportunity to ask the experts how to make the best sourcing and shipping decisions. 



>> For more Outdoor Retailer Winter Market 2010 coverage, check out the OR Winter Market Daily Digest at http://www.outdoorretailerlinks.com/wm10digest
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