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OIA Outdoor University: The Evolving Role of the Independent Rep

Posted: 08/12/2010 In Category(s): News & Features :: Outdoor Headlines, Retail College :: Outdoor University Campus

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Brad Werntz, owner of Pemba Serves, presented an insightful and educational review of the model reps in the outdoor industry have been using and a fascinating look ahead at new technologies and media habits that can broaden a rep’s reach and effectiveness while conserving their most valuable resource: time and attention.

The OIA Outdoor University® first broadcast the presentation via the web on  Wednesday, Aug. 18 at 2 p.m. (mountain) and as an affiliate of SNEWS Retail College, SNEWS subscribers can still listen in too. Go here to  view the recorded Webinar at your convenience. 

Werntz, founder of Pemba Serves, Inc, a sales agency that has been servicing the upper Midwest for almost twenty years, has over thirty years of experience in the outdoor industry. Pemba Serves was a finalist for the OIA Industry Innovator award in 2007; Brad was recognized in 2009 as one of the ten inaugural SNEWS® Power Players.

If you are not an OIA member, you can listen to this webinar without having to pony up $99. Go here to  view the recorded Webinar at your convenience. To obtain a pdf of the power point presentation for this Outdoor University workshop, please email OIA at events@outdoorindustry.org and mention that you are a SNEWS subscriber. Please provide your contact information, including name, title, company and email.

As a SNEWS subscriber, you are able to participate in any Outdoor University program for free.  Preregisration is required. To request your SNEWS registration form for upcoming webinars, email us at oureg@snewsnet.com.

Want all your staff to be able to participate in the Outdoor University / SNEWS® Retail College webinar series? Just have them register for SNEWS and they are automatically enrolled in the SNEWS Retail College -- registration is free! Simply share the following URL with all your friends and store employees: http://www.snewsnet.com/SNEWSFreebie/OURetailCollege.html

Upcoming 2010 Outdoor University / SNEWS® Retail College webinar classes (all begin at 2 p.m. MST):

September 8 – The Art of Feng Shui in Specialty Retail
Guest Instructor: Beth Cochran, owner and founder, What’s UP PR
 
October 13 -- Marketing Your Locally Owned Business
Guest Instructor: Rod Johnson, president, Midwest Mountaineering
 
November 10 – How to Form a Key Vendor Marketing Alliance
Guest Instructor: John Mead, president, Adventure 16
 
December 8 – Working With, Not Against Big Boxes
Guest Instructor: Darren Bush, owner, Rutabaga Paddle Sports

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