How to Sell: Winter Safety

Posted: 01/04/2012 In Category(s): News & Features :: Outdoor Headlines, Retail College :: How To Sell Classroom

With more skiers, snowboarders and hikers venturing into the snow-laden backcountry and sidecountry, winter safety gear innovations and sales are on the rise. That’s where this chapter of the SNEWS® Retail College comes in. SNEWS® provides the background on the latest gear from beacons to airbags, and tells you not only how to sell the products, but also how to supply awareness and education that could save a life.

Perhaps more than any other outdoor product, describing the intricacies of winter safety gear is only part of the sales experience that specialty retailers should provide. Winter safety awareness and education plays the most important role in dealing with the dangers of the backcountry. Keep this top of mind as you sell the products we mention, and read this Retail College chapter for education resources –  to educate yourself as well as direct your consumers. With this How To Sell guide, your team will not only be in the know, they'll be able to more completely help your customers stay well outfitted and safe. Click on the image to the right or simply click here to access the easy-to-read digital flip training guide to selling winter safety gear, written by SNEWS Senior Writer David Clucas.

A printed version of this digital flipbook was mailed to more than 1,000 specialty retail shops in late November 2011, and it is one in a series of special Retail College How To Sell chapters the SNEWS team will continue to produce.

If you would like your store's name added to our mailing list to receive future training chapters, or if you are a manufacturer and would like to find out how you can work with SNEWS in producing a future "How To Sell" guide, contact our sales manager, Elizabeth Averbeck at eaverbeck@aimmedia.com.

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