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And why do you want to write about our product?

In Category(s): Retail College :: School of PR & Marketing

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"He stared at me a moment. “Who are you?” he asked. I apologized for not stating I was with the media; though I assumed my media badge sort of made it obvious. After I explained where I was from (speaking in German, mind you, so misunderstanding was not an issue) and that I wanted more information about the tent, he stared at me for a minute again, and then asked simply, “Why?” Hmm, OK, I admit it is not often a journalist seeking to write about a product has to deal with someone wondering why…especially a representative of that company... " -- read more in the SNEWS blog by clicking here.
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