STANLEY, a brand of PMI, Sponsors 2010 US Gran Prix of Cyclocross

Posted: 09/03/2010 In Category: Outdoor Manufacturer

Industry News Release Written By: Alycia Cavadi

Louisville, KY – Organizers of the Greenware® US Gran Prix of Cyclocross, (USGP) have announced today that Stanley, a brand of PMI, will once again return as a national sponsor of the US Gran Prix of Cyclocross (USGP). As part of their sponsorship, the brand that has fueled outdoor adventures since 1913, will also return as the title sponsor of the series finale in Portland, OR, December 4th and 5th.

Supporting the USGP cyclocross series is part of the brand’s Built for Life® Road Tour, currently touring the nation in a classic, refurbished 1967 Airstream. This airstream turned traveling showroom celebrates the Stanley brand’s heritage while promoting consumers’ real life tales of durability and survival with Stanley reusable food and beverage products. Cyclocross racers at the USGP races will be able to partake in the experience first-hand while purchasing their next set of new USGP/Stanley gear made exclusively for the USGP series.


“What makes cyclocross, and the USGP races in particular so great is the energy and excitement around these events, both on and off the course,” said JoAnne Anderson, Senior Marketing Manager for the Stanley brand. “Our Built for Life Road Tour will be a nice hub of energy to add to the action.”


Limited edition USGP Stanley products will include many favorites along with the brand new One Handed H20 water bottle 24oz ($20), designed for hydrating in motion and the Carbonated Drink Bottle 32oz ($28) made uniquely to hold beer or soda while keeping it cold for 3 plus hours. All products will be available for purchase at the USGP races and online at www.stanley-pmi.com and www.usgpcyclocross.com starting mid September through December 2010.

"We are thrilled to have Stanley, a brand of PMI, back with the USGP for another exciting year of cyclocross action,” said Joan Hanscom, Series Director for the USGP. “The USGP and the Stanley brand are a perfect fit, as racers and participants can refuel and rehydrate on the go and post-race. I’ve been to cross races worldwide and I’ve seen USGP/STANLEY Flasks and Drink-Thru bottles in the hands of athletes and fans alike. Clearly the Stanley brand really resonates with our audience.”




About the Built For Life® Road Tour:
 Packing nearly a century’s worth of real-life survival stories, the Stanley brand is traveling across the country in a Classic 1967 Airstream turned traveling showroom touring the nation showing off the most legendary STANLEY Stories and the products that made them famous. Stories include incredible feats of strength and performance like the man whose Stanley bottle stopped a bullet from hitting his wife and the man who used his Stanley bottle as a jack for his boat. To learn more about the Built for Life® Tour, visit: www.builtforlifetour.com.




About STANLEY®:
 Since 1913 the STANLEY brand has been building durable rugged products that last. Passed down from generation to generation the STANLEY bottle is an icon. It has survived a 4,000-foot drop from a plane, been run over by a tractor, and has even stopped a bullet. Now in its 97th year the innovation that sparked a revolution in vacuum insulation continues to grow. Today, the STANLEY brand delivers superior food and beverage gear for rugged, active lifestyles and is dedicated to this simple promise: buy a STANLEY product, get a quality product. Built for life®. To learn more about or to purchase STANLEY products, visit www.stanley-pmi.com.



About PMI®: 
PMI (Pacific Market International) manufactures, markets and designs innovative food and beverage solutions for busy lifestyles across the globe. PMI’s two most recognizable brands, Stanley® and Aladdin®, are both nearly 100 years old. Guided by principles of sustainability, community and integrity, PMI has extended these beloved brands into the future while remaining rooted in their past. Headquartered in Seattle, WA, PMI has offices in Shanghai and Manila and ownership in PMI/Joinease manufacturing in China. It currently distributes its products in over 35 countries worldwide. To learn more about PMI, visit: www.pmi-worldwide.com.


About USGP: The Greenware® U.S. Gran Prix of Cyclocross (USGP) features the deepest and most competitive fields racing on this side of the Atlantic. The 2010 Series kicks off on September 25th and 26th with the Planet Bike Cup in Sun Prairie, WI; then races into Louisville, KY for the Derby City Cup on October 23rd and 24th; The New Belgium Cup in Fort Collins, CO on November 13th and 14th; and concludes with the STANLEY Portland Cup in Portland, OR on December 4th and 5th. To learn more about the USGP, visit: www.usgpcyclocross.com.

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