Brandwise Contracts with LEKI for Business Intelligence

Posted: 07/29/2010 In Category: Outdoor Manufacturer

Industry News Release Written By: Paul Bishop

Lakewood, CO – Brandwise Inc., a leading technology innovator well known in many industries for its sales-related software solutions, has announced an agreement with LEKI USA, the world’s leading manufacturer of Skiing, Trekking and Nordic Walking poles, to implement its SalesOptimizer program.
“Brandwise has a complete software system that streamlines the ordering and reporting process and will ultimately help us be better partners with our retailers,” says Greg Wozer, Vice President of LEKI USA. “We look forward to working with Brandwise and integrating their program into our B2B model to help grow our business.”
Sales Optimizer offers game-changing Business Intelligence technology and gives the first “bird’s eye view” of retail accounts by analyzing, trending, and buying criteria, providing highly targeted sales rep and retail alerts, and sales capsules that present real-time information on best sellers not purchased, open to buy, credit information and other relevant analytics.
“We are excited to add such an iconic brand leader as LEKI USA to the Brandwise community,” says Jim McNulty, VP of Sales for Brandwise. “ They understand business-as-usual doesn’t work anymore - in this or in any environment. Providing timely and actionable information and helping companies like LEKI serve their rep and dealer network better is what Brandwise does best. LEKI is an important victory for us.”
For more information about LEKI visit www.LEKI.com. For more information about Brandwise, call 877-435-3225 or visit www.Brandwise.com.

About LEKI
LEKI is a leading manufacturer of Skiing, Trekking and Nordic Walking poles and gloves. For over 60 years, LEKI has conducted extensive European research and independent testing to make the best products featuring quality, value and technology. Because poles and gloves are their only business and they aren’t distracted by producing other product lines, LEKI is the known as “the pole experts.” LEKI USA, Inc., headquartered in Buffalo, NY, is the sole North American distributor of LEKI brand Skiing, Trekking, and Nordic Walking poles and gloves. For more information please visit www.LEKI.com or call 800.255.9982.

About Brandwise
Brandwise is an Application Service Provider (ASP) delivering hosted software solutions to manufacturers and their sales organizations within multiple industries. Combining Order Capture and Integration technology, Business Intelligence, B2B e-Commerce, and Customer Relationship Management (CRM) to enhance the coordination and communication of information between manufacturers and their sales channels, the Brandwise product suite integrates a series of powerful and leading-edge tools that help Suppliers and Sales Reps efficiently sell more products to their retailer customers in a collaborative environment. In over 12 years of operation, Brandwise consistently brings a fresh perspective, and revolutionary advancements, to a number of vertical markets from Gift and Home to Publishing, Apparel, Footwear and Sporting Goods.

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