Zoom Digital Media Partners with Aspen Fashion Week

Posted: 03/22/2010 In Category: Outdoor Trade Shows / Events

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(Carbondale, Colo.) – Zoom Digital Media, the creator of closed circuit, segmented television networks that broadcast branded content in retail and event environments, partnered with Aspen Fashion Week to provide programming at the event as it unfolded.

Zoom Digital Media, which has successfully launched TV networks in national restaurant chains, health club facilities and specialty outdoor retailers, partnered with Aspen Fashion Week to feature custom programming in high traffic locations around Aspen during the event. Branded content from event sponsors as well as a daily update by Oliver Sharpe of Plum TV was broadcasted at Sky Hotel, Il Mulino, Belly Up, and other high traffic event locations.

Zoom offered its partners increased visibility throughout the event. “The Zoom network was a great asset to Aspen Fashion Week 2010.  It was easy to manage, displayed our content in highly trafficked areas and added great value to our sponsors and event partners,” comments
Oliver Sharpe, Executive Producer, Aspen Fashion Week. “Aspen Fashion Week showcases the cutting edge, so having a customized, video-based network in our media set was critical.”

“Zoom is a perfect fit for the fast pace and contemporary atmosphere at Aspen Fashion Week,” states Ken Lovelace, principal at Zoom Digital Media. “Zoom’s content management system makes updates to the network simple. Zoom provides a dynamic venue for branded content - a key component to so many current marketing programs, Zoom provided Aspen Fashion Week with an effective way to showcase sponsors’ branded content.”

About Zoom

Zoom Digital Media is the next generation in advertising, offering partners a unique opportunity to showcase branded content in a targeted, high-traffic point of purchase location. Zoom has successfully launched closed-circuit television networks in national restaurant chains, health club facilities and specialty outdoor retail environments using proprietary internet-based technology. Zoom is committed to driving sales, building brands, and supporting partners.

About Backbone Media

Backbone Media is an independent public relations and media agency specializing in the outdoor and active lifestyle markets. With offices in Carbondale, Colo., and Jackson, Wyo., Backbone’s team of media professionals represents some of the most respected brands in the outdoor industry.