GoLite Footwear Fall 2010 Travel Collection

Posted: 03/16/2010 In Category: Outdoor New Products

Industry News Release Written By: Alli Noland

What makes a great travel shoe? Easy on-off, light weight, all-day comfort, street style that can go anywhere. And, for winter climes: stain-resistant waterproofing. The new Fall styles from 2010 GoLite Footwear fulfill all those requirements and more to become literally the only shoes you’ll need for any adventure.

Adding four new styles for Fall, GoLite Footwear truly offers something for everyone with the travel bug, including the new Women’s Venture Lite with BareTech technology and the go-anywhere Journey Lite. For men: Retro-inspired Endeavor Lite, and the Winter Lite for urban settings, or anytime you need waterproofing + style.

GoLite Footwear travel shoes are equally at home in the airport, on the path less traveled or exploring the ins and outs of the local specialty dish. The days of taking multiple pairs of shoes on a trip is over. Leave all that extra room for souvenirs.

Venture Lite - Features BareTech technology for the ultimate in natural stride + protection. Off-road style with an urban touch for cross-country or cross town adventures. W’s PreciseFit™ sizing: 5.5-11, widths B-D

Journey Lite - A go-anywhere shoe with refined details and a less aggressive stance, yet rugged, stable and all-day comfortable. W’s PreciseFit™ sizing: 5.5-11, widths B-D

Endeavor Lite – This retro-inspired kick takes traction and stability seriously. Youthful, active styling combine with Soft Against the Ground Technology to keep you on the top of your travel game. M’s PreciseFit™ sizing: 7-13, 14, widths C-E

M’s Winter Lite – The perfect boot for winter travels, now in men’s. Waterproof. Over-the-ankle height to keep out mud, snow, sleet and rain. Easy slip on/off. Full grain leather. Faux-shearling lining for warmth. Superior traction to keep you upright when you need it most. M’s PreciseFit™ sizing: 7-13, 14, widths C-E. Could you ask for anything more? Try them and find out for yourself.

GOLITE FOOTWEAR TECHNOLOGY:
BareTech Technology
o Neutral last – no heel lift whatsoever
o Anatomically contoured last to distribute pressure around foot
o Superior protection, stability
o Asymmetrical upper design works with natural shape of foot

EVA Paw Pad™ Sole
o Super lightweight
o Low-profile shock attenuation and stability
o Wedge shape of lugs assist in breaking and propulsion
o Achieves Soft Against the Ground technology through two mechanisms – lugs and midsole

Soft Against The Ground
o Literally turns shoe construction upside down
o The soft part of the sole is against the ground, absorbing the bumps of the trail, so your body doesn’t have to
o A firm platform between the midsole and footbed acts as a chassis, allowing the foot and body a smooth ride

Precise Fit™ footbeds
o No two feet are the same, not even your own
o Comes with every pair of GoLite Footwear shoes
o Provides instant width adjustment, from B to D in women’s sizing, C-E in men’s.
o Gives every shoe a customizable fit, straight out of the box

Paw Pad II Sole
o Inspired by mountain lion paws
o Mimics how a real paw works, limiting pronation and providing unparalleled traction.
o Radical new 45-degree pyramid lug shape and soft Gripstick™ rubber provide unparalleled traction
o Moves the Soft Against the Ground technology from the lugs to the midsole itself
o Geometric posted midsole
o Non-woven, impregnated plate underfoot provides the support of a clog, but the ride of a sneaker

GoLite Footwear designs and manufactures "improbably light" shoes, especially for people who live to be in the outdoors. GoLite's "Soft against the Ground" suspension system effectively turns the traditional shoe upside down to provide greater stability and traction while enhancing overall protection and performance; reducing movement by 33% on the trail. GoLite delivers a complete line of off road adventure shoes including trail runners, light hikers, technical travel shoes and rejuvenators. For information on the full line of GoLite footwear, please log onto www.golite-footwear.com or contact Alli Noland, Terra Public Relations, 307-733-8777 or allin@terrapublicrelations.com

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