Horny Toad Announces Winners of 2010 Toad Sales Scrum

Posted: 03/17/2010 In Category: Outdoor Manufacturer

Industry News Release Written By: Horny Toad

Santa Barbara, CA —Santa Barbara-based lifestyle apparel company, Horny Toad, announces today the winners of the first annual Road Toad Relay (Toad Sales Scrum); a fun-driven, team-building, sales-popping initiative for the brand’s sales representatives nationwide.  Since last October, ten sales reps, broken up into three teams took on a series of challenges – some to drive sales, some to incite inquiry, and some just fun.  In the end, the team based in the Western U.S. territory took home the top honor, with the Midwest and East Coast teams placing second and third, respectively.

“The Scrum was designed to achieve sales goals and to strengthen teamwork among reps, all while having a good time.  At Horny Toad, much of our success stems from our reps across the country and we were pleased to see our teams rise to meet the competitive challenges.” said Horny Toad President and CEO, Gordon Seabury.

Remaining true to Horny Toad’s overall brand messaging, the scrum was launched as a fun and creative way to inspire teamwork, spur competitive fire and to achieve sales goals.  Teams were presented with a series of tasks through which they could earn points; from team bowling and memory-challenge contests to reaching sales benchmarks and answering surveys.  The Western Territory came out on top and each team member will be presented with a toy of their choosing worth $1,500 i.e., a new paddle board, a tricked out mountain bike or that new pair of shaped skis.

The first annual 2010 Toad Sales Scrum was a huge success. It helped to bring in new accounts and strengthen relationships across the country.

“The Toad Scrum was tons of fun and a great motivational tool,” said Paul Dukich, a member of the winning team.  “We definitely pulled together to get to first place and are already planning strategies for 2011.

ABOUT HORNY TOAD
Based in Santa Barbara, a few hundred yards from the beach, Horny Toad is a clothing company that takes fun seriously, celebrates the adventure in everyday life (both outdoors and in) and always aims to do the right thing.  The Toad culture is oriented around community, sustainability, and looking for new ways to accomplish traditional business goals. To learn more visit www.hornytoad.com or call 800.865.TOAD.

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