LifelineUSA Launches the Pullup Revolution

Posted: 03/10/2010 In Category: Fitness Manufacturer

Industry News Release Written By: Brian Meehan

LifelineUSA, a leading manufacturer of professional-grade functional fitness accessories, today introduced the Pullup Revolution – a groundbreaking new product that gives users up to 100 lbs. of power assistance when doing pullup exercises. The Pullup Revolution taps into the skyrocketing popularity of pullup exercises and provides an attractive upsell to the estimated 3 million pullup bars that have been sold in the last 18 months.

“Whether you’re at home or in the gym, no other product on the market today increases the versatility of a pullup bar like the Pullup Revolution,” said Bill Sotis, president and chief executive officer of LifelineUSA. “With the Pullup Revolution, virtually anyone can take their workout to the next level and get the results they want in just minutes a day.”

With the Pullup Revolution’s adjustable power assistance, users build lean muscle faster because they are able to:
1). Increase the number of pullup exercises they can perform in a single workout session;
2). Improve the quality of the exercises they can do;
3). Perform more advanced exercises, such as levers, one-arm pull-ups and circles; and
4). Complete a full-body workout that includes lunges and pushups.

The key to the Pullup Revolution’s unrivaled performance is its patented triple cable pocket design, which utilizes three 16” cables to provide up to 100 lbs. of assistance. Once the product is clipped onto a securely fastened pullup bar, the assistance can be adjusted easily by changing the length of the support strap or removing one cable. All adjustments can be made very quickly and help ensure each exercise performed with the Pullup Revolution is providing optimal fitness benefits.

To ensure consumers get the most from the Pullup Revolution, a DVD containing set-up instructions and two total-body workouts is included. The new product has an MSRP of $49.99 and will ship beginning in May.

Anyone interested in trying the Pullup Revolution or watching a product demonstration, is encouraged to visit the LifelineUSA booth during IHRSA. The company will be exhibiting in booth #3846.

About LifelineUSA
LifelineUSA pioneered the concept of functional fitness when it designed the first beaded jump rope in 1973. Since then, the company has developed professional-grade products used for bodyweight, progressive variable resistance, and core training. The company offers a variety of fitness accessories for a diverse audience, including: physical therapists, athletic trainers, PE instructors and active lifestyle consumers. Additional details about LifelineUSA and the company’s complete product offering can be obtained at LifelineUSA.com or by calling
1-800-553-6633.

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Editor’s Note: For high-resolution photography, or product samples, please contact Todd Fabos at 262-789-7630, ext: 114 or email toddf@celticinc.com.

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