CGear has named CGPR as its public relations agency of record

Posted: 03/10/2010 In Category: Outdoor New Products

Industry News Release Written By: Megan Mulcahy

HONG KONG - CGear (www.cgear-sandfree.com), creator of the new CGear Sand-Free Multimat using a proprietary technology presently being used by the U.S. military, has named CGPR (www.cgprpublicreatlions.com) as its public relations agency of record, effective immediately. Specializing in consumer public relations, CGPR will introduce CGear and its products to the United States consumer market utilizing media relations, social media and trade show support. CGear products will be available in specialty retailers in May 2010.

The CGear Sand-Free Multimat was originally designed as a deployable helimat to eliminate dirt, dust and debris from being kicked up by helicopter rotors during take off and landing. The patented, multi-layer design of the Sand-Free Multimat allows dirt and sand to easily fall through to the ground but not come back up onto the mat, creating a dirt- and dust-free environment.

“With the CGear Sand Free Multimat’s success in Australia, as well as in the U.S. Military, the logical next step was to bring our technology to the U.S. consumer market,” said Ben Kerr, director of CGear, “With CGPR’s proven track record of introducing international products to the U.S. consumer market, we are confident our partnership will help bring our products to new consumers and drive sales.”

The CGear Sand-Free Multimat is constructed with reinforced edges and rip stop technology to increase durability. Liquid spills go through the mat and are easily wiped clean; the non-absorbent material eliminates risk of rot or mold damage. The mat is unaffected by salt or acidic ground and constructed with UV stabilizers to minimize degradation from sun exposure. It can also be used as a shade mat, providing 90+ UV protection. The CGear Sand-Free Multimat will be available in various sizes and colors that blend naturally into surroundings. Each lightweight CGear Sand-Free Multimat (the 10ft x 10ft mat is only 8.5 lbs) comes with a drawstring carry bag.

For more information and where to purchase: www.cgear-sandfree.com.

About CGPR: CGPR is a public relations firm with a consumer focus, leveraging a wide scope of expertise on behalf of clients that are established leaders in their industries. This broad experience enables the Agency to utilize its over 75 years of expertise across a wide variety of categories including corporate communications, social media, government relations, crisis management, media relations and strategic planning. The Agency, founded 17 years ago by Chris Ann Goddard, has a staff with a proven track record from both the agency and client perspectives. CGPR is headquartered in Marblehead, Mass., just outside of Boston. For more information, visit: www.cgprpublicrelations.com.

About CGear: CGear Australia Pty. Ltd. was established in May 2003 to hold patents that cover technology of multi-layered nylon mesh, a mat that allows dirt and sand to pass through to the ground but not come back up on the mat. With continual research and development, CGear introduced products for use by the military and the outdoor recreational markets. The CGear Sand-Free Multimat is currently available to consumers throughout Australia and will be available in the U.S. in May 2010. For more information, visit: www.cgear-sandfree.com.

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