TIMEX Announces 2010 TIMEX Multisport Team

Posted: 03/05/2010 In Category: Fitness Manufacturer

Industry News Release Written By: Abbie Strichman

Timex, a leader in outdoor and sports performance timepieces, today announced its continued support and title sponsorship of the 2010 Timex Multisport Team.

Comprised of 50 elite amateur and professional athletes, the 2010 Timex Multisport Team is a dynamic group of well-rounded and committed competitors from the U.S., Australia, India, Ukraine, Mexico, Czech Republic, Estonia, Canada and the United Kingdom, who serve as brand ambassadors for Timex and associated sponsors at hundreds of events around the world.

The 2010 season will be highlighted by several off-season enhancements. The team will utilize cycling equipment and support from new partners Shimano, Orbea and Shimano PRO, and will sport new uniforms by apparel sponsor SUGOI. Additionally, the team’s preseason training camp – traditionally held in Carlsbad, CA following Ironman 70.3 Oceanside event – took place at the Timex Performance Center in East Rutherford, NJ, and featured a rigorous program of cutting-edge performance evaluation and analysis as part of Timex’s collaboration with the New York Giants on training solutions.

“Building on the momentum of 2009, as well as these exciting off-season initiatives, the Timex Multisport Team is poised to make 2010 its best year ever,” said Keith Meyer, Event Marketing and Sponsorship Manager at Timex. “The preseason performance analysis program at the Timex Performance Center will allow us to collaborate even further with each member of the team on personalized, state-of-the-art training solutions.”

The 2010 training camp program, which took place Thursday, February 18 through Sunday, February 21 at the Timex Performance Center, afforded each athlete the opportunity to glean in-depth knowledge about his or her key individual performance indicators, and collaborate with a team of medical and coaching experts on training plans for the 2010 season. The activities included biomechanical testing analysis, VO2 Max testing by Targetraining of Westport, CT, and MELT Method training, under the direction of a collaborative team of sports medicine and training experts led by New York Giants VP of Medical Services Ronnie Barnes and Polly de Mille of the Hospital for Special Surgery.

Timex Multisport Team member Alex McDonald, MD, a professional triathlete and medical doctor from Durham, NC, participated in a unique dual role – as both a participating athlete and member of the medical counsel led by Barnes. “The wonderful thing about this program is that it’s a two-way street,” McDonald said. “As triathletes, we will realize enormous benefit learning about our current performance metrics and our bodies’ tendencies. As elite athletic brands, both Timex and the New York Giants will benefit from studying our performance and applying across all of their training and testing initiatives.”

The Timex Multisport Team will compete in a variety of major endurance events in 2010, including Ironman and Xterra races, the Ford Ironman World Championship and ING New York City Marathon.

For the first time in team history, an alpine athlete will join the field of outstanding Timex Multisport athletes, with the addition of freeskier Corey Felton of Jackson, WY.

Exciting new sponsors for 2010 include: Orbea – bicycle frames; Shimano – cycling components and accessories; Shimano PRO – bicycle wheels, stems and handlebars; Genuine Innovations – inflation accessories; Finish Line – bicycle lubricant and cleaning solutions; SBR Tri-Swim – swimming shampoo, lotion and goggle cleaner; Thule – bicycle car mounting systems, and All Terrain – lotions.

Proud returning sponsors of the 2009 team include: SUGOI – race, training and casual apparel/ compression sock; Nathan – hydration/nutrition belts and accessories; Gaiam – lifestyle and wellness products; nuun – hydration; ART (Active Release Techniques) – performance care; Aqua Sphere – wetsuits, speed suits and goggles; Trigger Point Technologies – performance therapy product; PowerBar – energy bars, gels and nutrition, and Headsweats – moisture wicking accessories; Training Peaks – athlete computer based training resources; Power Breathe – inspiratory Muscle Trainer. The team is managed by Team Sports Inc. (www.teamsportsinc.com).

Complete Team Roster

Pro Men
Alex McDonald Durham, NC
Andrew Hodges Huntsville, AL
Viktor Zyemtsev Ukraine
Dave Harju Quebec, QC
Kyle Marcotte Calgary, AB
Toby Radcliffe Surrey, England
Roger Thompson Spokane, WA
Tim Surface Raleigh, NC
Kirill Kotshegarov Estonia
Mac Brown Cardiff, CA
Jerzy Kasemier Netherlands
Will Kelsay Boulder, CO
Matt Boobar Stratton Mtn, VT
Eric Bean Madison, WI
Pro Women
Gabriela Loskotova Czech Republic
Laura Tingle Boulder, CO
Tamara Kozulina Ukraine
Lisa Mensink Calgary, AB
Erin Kummer Boulder, CO
Janelle Morrison Vernon, BC
Ali Fitch Australia
Marie Danais Quebec, QC
Jessica Broderick Boulder, CO
Am Men
Adam Wilk Plano, TX
Brian Schaning Manitou Springs, CO
Bruce Gennari Bentwood, Tn
Chris Thomas Easton, CT
Ian Ray Easton, CT
Luis Alvarez Mexico City, Mexico
Stuart Fitch Australia
Tim Hola Highlands Ranch, CO
Barry Siff Boulder, CO
AC Morgan Darien, CT
Dennis Meeker Boulder, CO
Daniel Brienza Hermosa Beach, CA
Mark Vermeersch Chicago, IL
Dirk Aschmoneit Cardiff, CA
Am Women
Cindi Bannink Madison, WI
Juli Fiocca Austin, TX
Rachel Ross Honolulu, HI
Jackie Arendt Madison, WI
Trista Francis Highlands Ranch, CO
Phaedra Cote Spokane, WA
Christine Anderson Chicago, IL
Anu Vaidyanathan India
Wendy Mader Boulder, CO
Cassie Maximenco Danburry, CT
Hanna Freeman Boston, MA
Kim Hager The Woodlands, TX
Adventure Athletes
Corey Felton Jackson, WY

About Timex Sports Watches:
Timex has an unparalleled heritage of creating innovative, technologically advanced and reliable timepieces for endurance athletes, having introduced the first licensed Ironman brand watch in 1986. The Timex Ironman legacy of leadership, innovation and style in international sport is evident in the brand’s extensive anthology of elite training devices, fitness aids and wellness timepieces. Timex Ironman timepieces are worn by athletes on every continent and have been added to the Smithsonian National Museum of American History.

About the Timex Group
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world with companies and exclusive licenses worldwide.

# # #

---

SNEWS® CHAT -- Have a comment, idea, retort, or an engaging thought that was inspired by this news release? Just click here to comment now.

---

All news release material provided by participating companies and organizations. SNEWS® is not responsible for posted content. Those using inappropriate language, making false statements, or otherwise abusing the section will be subject to intense SNEWS® scrutiny and could become the subject of a special SNEWS® investigative story. Keep it real, keep it accurate!

---