Virtual Active Teams up with American Hiking Society to support trails

Posted: 03/05/2010 In Category: Fitness Non-profit/Association

Industry News Release Written By: Yasu Maskay

Washington, D.C., March 5th, 2010 – Virtual Active, a leading edge producer of interactive running, hiking, and cycling media products, traveled to the Capitol to provide audiovisual and video production support for American Hiking Society's “Hike the National Mall” event, as part of it’s national Hike the Hill: Trails Advocacy Week. In addition to supporting the event, Virtual Active has agreed with American Hiking to collaborate on a wide range of initiatives to help spread their message about the importance of hiking and our National Trail System through the use of Virtual Active's powerful new cardio-fitness media products.

“American Hiking Society has an important mission in protecting access to our most beautiful outdoor recreational areas and spreading the word about the benefits of hiking and outdoor fitness,” said John Ford, Virtual Active's Founder and President. “We now operate in a digital media world and we are happy to help American Hiking in their efforts to better use media and technology to further their mission.”

“Hiking is the best nature-based activity that can lead to a lifetime of fitness and a stronger environmental ethic” said Gregory Miller, President of American Hiking Society. “We constantly seek creative ways to get Americans excited about hiking trails and the outdoors and look forward to using Virtual Active’s media savvy to enhance our ability to promote and protect America’s hiking trails.”

ABOUT VIRTUAL ACTIVE
Virtual Active Inc, headquartered in San Francisco, CA, is an interactive media and technology company dedicated to enhancing the cardio-workout experience. Using proprietary hardware and software technology, Virtual Active produces first-person virtual running, hiking, and cycling experiences of revolutionary quality. Virtual Active delivers these media products to cutting-edge fitness equipment with patented interactive technology developed in partnership with leading fitness manufacturers. For more information, visit www.vafitness.com or see Virtual Active’s new products first hand in the Matrix Fitness booth at the IHRSA 2010 show in San Diego on March 10th. For questions, please contact Yasu Maskay, publicist, via email at yasu@vafitness.com.

ABOUT THE AMERICAN HIKING SOCIETY
Founded in 1976, American Hiking Society is the only national, recreation-based nonprofit organization dedicated to promoting and protecting America’s hiking trails, their surrounding natural areas and the hiking experience. To learn more about American Hiking Society and its mission and programs, visit www.AmericanHiking.org or call (301) 565-6704.

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