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Sarah Palin in Icebreaker Natural Running Apparel on Newsweek Cover

Posted: 11/18/2009 In Category: Outdoor Manufacturer

Industry News Release Written By: Icebreaker

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Not only can former Governor Palin see Russia, but apparently she can see New Zealand too.

To our surprise, Newsweek magazine, in its 23 November 2009 issue, features Palin in Icebreaker’s Long Sleeve Chase Zip (in salsa/silver) from a recent Runner’s World photo shoot:

It’s the first U.S. magazine cover for our small New Zealand sustainable apparel company.  The running top retails for $99.99USD in different colors at  http://www.icebreaker.com/site/icebreaker_woman_icebreakergt200_ls_chase_zip.html.

It’s great Ms. Palin has discovered the benefits of running in natural, sustainable Icebreaker merino, which doesn’t hold odor like synthetic running tops (made from oil).

As opposed to the ‘Drill Baby Drill’ mantra of the last U.S. election cycle, Icebreaker has been campaigning for consumers to switch from synthetic running tops made from oil (see http://www.youtube.com/icebreakernz#p/u/3/W0FHcWesKK0 and http://www.youtube.com/icebreakernz#p/u/2/XvYbKdAI7o8).
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