Far Bank Enterprises Names New Marketing Manager

Posted: 10/06/2009 In Category: Outdoor Manufacturer

Industry News Release Written By: Alli Noland

BAINBRIDGE ISLAND, WA – Far Bank Enterprises, Inc, parent company of Sage Manufacturing, Redington and RIO Products Intl., Inc., is pleased to announce the addition of Jennifer Gish as Marketing Manager for the Redington brand of fly rods, reels and fishing gear, effective October 1, 2009.

An integral part of the Far Bank team, Gish’s responsibilities as Marketing Manager will focus on all aspects of marketing, including brand management, communication strategies, advertising, promotions and marketing research.

Gish comes to Far Bank with well over a decade of marketing experience in branding, communications, design, project management, vendor management and successful execution across a wide range of objectives and industries. Most recently, Gish was the Marketing Manager at Buck Knives, where she was a key member of the management team and spokesperson for the iconic knife brand. Prior to Buck, Gish was Marketing Manager for Zak Designs where she actively developed and implemented various branding, marketing and public relations strategies.

“Jennifer demonstrates the skills necessary to further develop and represent the Redington brand both internally and externally,” said David Visnack, Marketing Director at Far Bank Enterprises. “Not only is she well respected throughout the outdoor industry and among the media, her passion for the outdoor lifestyle and drive to outperform objectives embodies the essence of the Far Bank and Redington brand and culture,” he continued.

“It’s exciting to be a part of such a dynamic and progressive team,” said Gish. “I’m eager to help bring the message of Redington performance and accessibility to the world through new initiatives and creative marketing programs.”

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