Pale Morning Media expands with satellite office in Portland, Maine

Posted: 10/05/2009 In Category: Print / Broadcast / Electronic Media

Written By: Drew Simmons, drew@madriver.com

WAITSFIELD, VERMONT (October 5, 2009) -- Pale Morning Media, a public relations and creative communications agency specializing in the outdoor world, this week opened an expansion office in Portland, Maine.

Known as Pale Morning Media-EAST, the new office will be overseen by Michael Collin, a veteran of outdoor industry marketing.  Most recently, Collin worked as U.S. brand manager for KJUS Skiwear.

“I have a huge place in my heart for Portland, both personally and professionally,” said Drew Simmons, Pale Morning Media president.   “There’s a healthy, wild spirit in Maine – from the spectacular coast to the amazingly pristine interior – and I’m thrilled to have an excuse to spend more time there."

Pale Morning Media was founded in Portland in 2001, and relocated to Waitsfield, Vermont in 2004.   Working on a project and retainer basis, the agency supports 14 national brands located in California, Colorado, Montana, Washington, Wyoming, New York and Vermont – including Maine-based clients RSN Resort Television and Lincoln Canoe & Kayak.

The new office will be digitally linked to Pale Morning Media’s national headquarters, working “virtually” side-by-side with the team in Vermont.   At the same time, Pale Morning Media-EAST will provide a distinct environment able to support a unique core of companies.

“The advantages of opening a Maine office are significant for Pale Morning Media and our clients,” said Simmons.   “Led by Michael, we’re excited to assemble a team that can complement the skilled veteran staff we already have in place.”

For the past two years Collin was the U.S. brand manager and New England sales representative for KJUS Skiwear.  Prior to joining KJUS, he spent eight years with Fendler Communications, a public relations and marketing communications agency, where he worked on various outdoor related accounts including UVEX, Fila, Confluence Watersports and Thule Car Rack Systems.

"Drew has done a great job building the agency and I'm excited to join his team and help lead Pale Morning into its next phase of growth," said Collin.  "And while Drew has a sweet spot in his heart for Maine, I have one for Vermont, and am looking forward to getting back more often to the Green Mountain State." 

Collin attended the University of Vermont where he was a member of the Nordic ski team and met his wife. He resides in Portland with his wife and two daughters and is an avid sailor, golfer, snowboarder and runner. He is currently training to run his first marathon this fall in Philadelphia.

ABOUT PALE MORNING MEDIA:  Pale Morning Media is a public relations and creative communications agency specializing in the outdoor world.  Founded in 2001, Pale Morning Media blends custom strategies and spotlight tactics to achieve a single, simple goal:  telling our clients’ stories in the best possible light. Pale Morning Media clients include:  Ahnu Footwear, Aquapac Waterproof Cases, Birdseye Architecture and Building, Deneki Outdoors Fly Fishing Lodges, Gibbon Slacklines, GoMotion Lighting Systems, Heidiskis Luxury Skis, Kelty Packs, Lincoln Canoe & Kayak, National Wildlife Federation, North American Gear, RSN Resort Television, Sierra Designs and Simms Fishing Products.   For more information regarding Pale Morning Media, please visit www.palemorningmedia.com.

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