Patagonia terminates relationship With SIGG water bottles
Posted: 09/08/2009 In Category: Outdoor Manufacturer
Written By: PatagoniaVENTURA, Calif. — Patagonia formally announces today a termination of all co-branding and co-marketing efforts with SIGG, Inc. It has come to Patagonia’s attention from recent news reports that a Bisphenol A (BPA) epoxy coating was used in most aluminum SIGG bottles manufactured prior to August 2008, despite earlier assurances from Sigg that the liners of their bottles did not contain BPA. Bisphenol A is a chemical that Patagonia does not support the use of in consumer products, hence the company has terminated its co-branding relationship with SIGG. In addition, Patagonia is ceasing the sale of SIGG bottles in its stores, as well as through its catalog and on-line distribution.
Unfortunately, readers of Backpacker Magazine will notice a SIGG advertisement featuring Yvon Chouinard, Patagonia’s founder and owner, holding a SIGG bottle with a 1% for the Planet logo on it. This ad was created in an effort to support and promote 1% for the Planet, an alliance of companies that dedicate 1% of annual sales to environmental organizations, which was co-founded by Yvon Chouinard. Once Patagonia learned through media reports that SIGG bottles did indeed contain BPA in the liners, the company immediately terminated its co-marketing agreement with SIGG and attempted to remove ads from both Outside Magazine and Backpacker. The ads were successfully pulled from Outside. Unfortunately, Backpacker had already gone to print.
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