TravelChair adds Insect Shield® Repellent Technology to Collection

Posted: 07/17/2009 In Category: Outdoor New Products

Industry News Release Written By: Janine Robertson

The new Insect Shield TravelChair will help protect outdoor enthusiasts from annoying and potentially dangerous insects – including those that can cause West Nile virus, Lyme disease and malaria. The odorless insect protection provided by Insect Shield Repellent Gear lasts through six months of constant exposure to weathering (sun/rain) and is proven to repel mosquitoes, ticks, flies, and fleas. The active ingredient is permethrin, a human-made version of a natural insect repellent found in certain chrysanthemum plants, such as the African daisy. Insect Shield Repellent Gear can be used by infants, children of all ages, and women who are pregnant or nursing.

The Insect Shield Mesh TravelChair features Ballistic Nylon Mesh – a light weight fabric with great strength, sun and mildew resistant with an open weave to promote ventilation. Reinforced seatbelt webbing at stress points, nylon connectors and grommets, and oversized rivets with exacting assembly tolerances yield excellent durability resulting in a longer chair lifespan. Insect Shield Repellent Technology offers protection against mosquitoes, ticks, flies and fleas – including those that can carry dangerous diseases such as West Nile virus, Lyme disease or malaria. MSRP: $65. Available end-summer 2009.

“With TravelChair being the industry leader in portable outdoor seating, it is natural that we would bring this latest technology to the market,” says Daniel Roso, VP Sales & Marketing, TravelChair. “The Insect Shield TravelChair is a great product for the outdoors, especially in more humid climates and around water, and is ideal for family camping. It is also great for those hot afternoons at the ball-park or Saturdays at the kids’ soccer games. Many of our core consumers are also active in water activities, such as rafting, boating, and fishing and having a mosquito repellant product is a true benefit.”

About TravelChair:
TravelChair Company is the leading brand/manufacturer in a category they pioneered some 25 years ago – portable folding furniture. The company’s focus continues to be quality and innovation. Now, in a world full of flimsy knock offs, TravelChair continues to put emphasis on the core beliefs that has put them on the map from day one; rock solid performance, fresh new designs and ideas that show face in our furniture. The value of their high end product is recognized at many levels. From the core outdoor consumer to the high end specialty retailers products are well tested and used. As the company continues to grow and innovate; the focus will remain to be the best chair on the market. For details visit www.travelchair.com

About Insect Shield Technology:
Insect Shield® Repellent Apparel technology provides effective, invisible and odorless protection against mosquitoes, ticks, ants, flies, chiggers, and midges (no-see-ums) through 70 launderings. Insect Shield apparel categories include outdoor, golf, hunting, fishing, and equestrian. Insect Shield® Repellent Gear technology is proven to repel mosquitoes, ticks, flies, and fleas through six months of constant exposure to weathering (sun/rain) Insect Shield gear product categories include camping, patio, beach, pet, and equestrian. Insect Shield technology has the potential to be an important tool in the battle against insect-borne diseases and improve the health of people worldwide. In partnership with a number of agencies and international relief organizations, Insect Shield technology is being used for apparel and other items that people use daily to aid in protection against insects. For more information visit www.insectshield.com.

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