Sierra magazine July/August 2009 issue

Posted: 07/02/2009 In Category: Print / Broadcast / Electronic Media

Industry News Release Written By: Kathleen Chambers

As you head into Sierra’s July/August special summer recreation issue, find inspiration, common ground and a breath of fresh air in the featured stories: National Parks and Backpacking.

Dayton Duncan, a longtime writer, co-producer and inspiration for Ken Burns’ latest PBS documentary on the history of US National Parks, discusses his personal mission to visit all 58 parks, even the most distant in American Samoa. Breathe in the fresh air of Yosemite Valley with teens from two rival Los Angeles schools as they participate in a trip sponsored by Sierra Club’s Building Bridges Campaign, a program bringing underserved youth from across the country to the great outdoors.

In Trail Tips, Sierra’s own Senior Editor Paul Rauber takes a wilderness survival course in California’s Tehachapi Mountains and learns some key lessons about “How Not to Die in the Woods.” Debra Jones gives the lowdown on what it takes for a newbie to strap on a pack after a 30-year break and head down “Resurrection Road” and into the backcountry.

Slip into your Comfort Zone and check out our review of very cool backpacking tents that qualify as “homes on your back.” And, don’t miss our "field guides of field guides" to help you enjoy, protect and name what you find in the great outdoors.

In order to keep readers educated about conservation issues of the great outdoors, we sent writer Tomas Alex Tizon north to write “The Great Alaskan Coal Rush” in which plans are revealed to strip mine for coal in America’s last great frontier. Finally, on a lighter note, “Half Dumb” is a humorous piece written by a park rancher on the stupid questions that tourists ask in Yosemite, such as, “When are the deer let out of their cages?”

Find these articles and more in Sierra magazine, a bimonthly publication of the Sierra Club, the oldest, largest, and most influential grassroots environmental organization in America, with more than 700,000 members nationwide. A recent study found that Sierra readers consider the magazine to be the number one benefit of their club membership. With multiple readers per copy, Sierra reaches a total audience of more than one million. Sierra is their guide, full of outdoor exploration, in-depth news reporting, political insight, lively essays, fine photos, informative graphics, and helpful tips on food, home, health and travel. We invite you to go online to see our current issue sierraclub.org/sierra or our media kit sierraclub.org/sierra/mediakit.

Contacts:
For editorial information contact:
Bob Sipchen at (415) 977-5542 or
Email: bob.sipchen@sierraclub.org

For advertising information contact:
Kristi Rummel at (608) 435-6220 or
Email: kristi.rummel@sierraclub.org

---

SNEWS® CHAT -- Have a comment, idea, retort, or an engaging thought that was inspired by this news release? Just click here to comment now.

---

All news release material provided by participating companies and organizations. SNEWS® is not responsible for posted content. Those using inappropriate language, making false statements, or otherwise abusing the section will be subject to intense SNEWS® scrutiny and could become the subject of a special SNEWS® investigative story. Keep it real, keep it accurate!

---