Interbike Launches Revamped Web Site

Posted: 06/30/2009 In Category: Outdoor Trade Shows / Events

Written By: Chip Smith

SAN JUAN CAPISTRANO, Calif. – June 30, 2009 – Interbike today announced the launch of its revamped website, which includes expanded exhibitor resources, enhanced attendee show planning features and resources for the entire cycling industry.

The website has been launched with three months to go before the bicycle industry’s largest gathering in North America, the 2009 OutDoor Demo in Boulder City, Nev., September 21-22 followed by the Interbike International Bicycle Expo at the Sands Convention Center in Las Vegas, Nev., September 23-25.

“The new Interbike website is much more than a needed face lift - it truly enhances the user experience,” said Rich Kelly, Interbike marketing manager. “Primary goals of the redesign were to make the most widely used features easier to find and to provide richer and more in-depth exhibitor information and show planning tools so retailers can make the most of their time before, during and after Interbike. We also wanted to better integrate our social media efforts with our main website for a more interactive and community oriented experience."

Interbike’s website now uses a contemporary design to highlight its most used features such as the newly enhanced exhibitor floorplan and directory, the events schedule and industry news. The homepage’s Product Showcase gallery links directly to the searchable Product Showcase itself, which features details of innovative products exhibitors will be debuting at this year’s show.

The Product Showcase and the enhanced exhibitor directory and floor mapping are part of the show’s new “Interbike Planner” tool. Exhibitors will be able to upload and enter detailed information about their company and offerings including photos, video and show specials retailers will be able to view while preparing for the show.

In addition, the revamped Interbike.com expands the cycling industry’s social networking with links to Interbike’s Twitter feed, Facebook page, Flickr account and YouTube channel. The Interbike Times blog is also prominently integrated into its homepage, along with news content from Bicycle Retailer & Industry News and news feeds from online bicycle news sites and advocacy partners. These homepage features make Interbike.com a central location for key cycling industry news, information and social networking resources.

New planning features on the Interbike website include:
• A richer and more dynamic exhibitor directory
• Enhanced exhibitor profiles with capability to include
more company information, product information, images
and video
• Easier-to-use interactive floorplan map
• A mobile phone optimized version of the website to
allow easy access to the exhibitor directory and
mschedule from the show floor

Interbike has also expanded its online attendee resources to include a:
• Password-protected area for attendees only
• Detailed show planner to schedule and keep track of
appointments, seminars and other events
• Match-making system to help buyers find exhibitors
offering products of interest to them.

Online retail attendee registration has been open since May. With today’s re-launch of Interbike.com, online exhibitor registration for Interbike 2009 is officially open as well. To register, please go to the Interbike 2009 Registration page. Registration is free to qualified buyers through August 19, 2009.

About Interbike
Interbike (a business unit of Nielsen Business Media, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR), Health+Fitness Business, and Fly Fishing Retailer trade shows) is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Now celebrating more than 25 years of successful events, Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.

The 2009 Interbike trade-only events begin with OutDoor Demo (September 21-22, 2009 in Boulder City), followed by the Interbike Expo, September 23-25 at the Sands Expo and Convention Center in Las Vegas, and OutDoor Demo East, October 8-9 at Roger Williams Park in Providence, Rhode Island.

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MEDIA CONTACTS:
Chip Smith, SOAR Communications, 801.523.3730(wk) / 801.597.7515(cell), csmith@soarcomm.com, or
Maura Lansford, SOAR Communications, 801.523.3730(wk) / 817.929.8123(cell), mlansford@soarcomm.com

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