Taking Care of the Planet Never Looked So Good

Posted: 06/22/2009 In Category: Snowsports Manufacturer

Written By: Ryan Hayter

Green is the new black. Shipping in October 2009, the new fall outerwear line from Planet Earth features exclusive recycled nylon fabrics and sustainable insulation housed within stylish, progressive designs that have defined the brand since its inception in 1990. During the past year, Planet Earth’s design team, led by industry veteran Paul “Krak” Arnston, focused on enhancing the performance of the line worthy of action sports wear and tear with a style and fit that appeals to a wide range of consumers in the 24-45 age range.

Offering a blend between action sports function and street-wise fashion, the new Planet Earth assortment offers a fresh perspective on the cross pollination of urban, suburban, and natural settings with a full range of jackets, pants, thermals, and accessories in earthy hues and earth sensitive materials offered at competitive prices.

The men’s Branch Jacket, $230 MSRP, reflects standard Planet Earth outerwear features such as hand silk screened printing on waterproof, breathable 100% recycled nylon, ThermaPlush lining, taped seams, hanging hood, and multiple interior and exterior pockets. For women, the Snooky Plaid Insulated Jacket, $280 MSRP, highlights the brand’s use of 100% recycled insulation in a clean looking, engineered plaid design.

In an effort to offset conventional practices in the apparel industry, the company aims to produce a line that is 100 percent environmentally sensitive with the launch of its Spring/Summer 2010 collection. Considered an evolution of the brand’s limited-run Green Label concept, the debut will be a year round, top-to-bottom assortment of eco-sensitive apparel. The line will include incorporating organic cottons and recycled materials and components that are easy on the eyes, easy on the body, and easy on the planet. While there is still a long climb ahead toward true sustainability for everyone, Planet Earth continues to do their part with a promise; to shed old habits and adopt new ones, always striving to improve the eco-sensitivity of their products and processes with each new season. Taking care of the planet never looked so good.

About Planet Earth
Planet Earth is a deep rooted, authentic action sports clothing brand inspiring mature minds to stay young at heart by producing 100% eco-sensitive technical products that look and feel good on the body and the planet. For more information on Planet Earth and to view the collection, please visit www.planet-earth-clothing.com.

###

All press release material provided by participating companies and organizations. SNEWS® is not responsible for posted content. Those using inappropriate language, making false statements, or otherwise abusing the section will be subject to intense SNEWS® scrutiny and could become the subject of a special SNEWS® investigative story. Keep it real, keep it accurate!
Products and Trends
GearTrends New Products Marketplace
Enforcer ice climbing glove Enforcer ice climbing glove
Oct 29, 2009
Black Diamond's quintessential ice climbing glove protects against impact and wet ice
Read Complete New Product Listing | Go to the GearTrends New Product Marketplace
Raptor 6 Raptor 6
Mar 1, 2010
The Osprey Raptor 6 is great for that after work spin on the local single track. It will carry all your essentials, including basic bike tools and a stretch woven front pocket will carry an extra layer. * 2-liter HydraForm™ Reservoir Included
Read Complete New Product Listing | Go to the GearTrends New Product Marketplace
Women's Nio Amphi Roll-up Pant Women's Nio Amphi Roll-up Pant
Feb 18, 2010
Best Uses For The ExOfficio Nio Amphi Roll-up Pant: Backpacking, Camping, Everyday, Fishing, Hiking, In-Transit, Lounging, Outdoor Work, Paddle Sports, Resort, Stay Dry, Sun Protection, Urban Exploration
Read Complete New Product Listing | Go to the GearTrends New Product Marketplace
Most Viewed Stories
Seven D.I. Dawn Patrol employees die in Bataan road accident
Mar 12, 2010
Read story
Mystery Shopper: Thin product selection, lack of fitting tools doom footwear sale
Mar 12, 2010
Read story
Three studies reveal surprising shift in social media use patterns
Mar 8, 2010
Read story
Merchandising Tour: Natural environmental display ideas from Winter Market
Mar 10, 2010
Read story
‘Wearable Technology’ showcase introduces sports/fitness products and technologies of the future
Mar 8, 2010
Read story
Community Chat
"Cardboard display material " by Eryn Willard (03/12/2010 12:27 MST)
Comments
"cardboard display " by eco bag gal (03/11/2010 13:17 MST)
Comments
"Corrugated Cardboard " by Ryan Hewson (03/11/2010 08:46 MST)
Comments
Join the conversations -- Ideas, Community. Becoming a member of the community is free.
Click here to activate your membership now. Dark Blue Triangle
Industry Releases
ConservationNEXT Backyard Collective Kicks Off 2010 Schedule
Mar 15, 2010
Read story | Post a release | Go to all Industry Releases
Highgear and Granger's Sponsor USARA Adventure Racing Events
Mar 15, 2010
Read story | Post a release | Go to all Industry Releases
High Sierra Supports 2010 Alpine National Ski Championships
Mar 15, 2010
Read story | Post a release | Go to all Industry Releases
Introducing the SteriPEN® AdventurerOpti with Ultra-Smart Optical Eye
Mar 15, 2010
Read story | Post a release | Go to all Industry Releases
K•Swiss launches global brand campaign revealing fresh identity for Spring 2010
Mar 15, 2010
Read story | Post a release | Go to all Industry Releases
SNEWS Headlines
Ardica issues safety recall for Mountain Hardwear jacket heating systems
Mar 15, 2010
Read Story | Comment on this story | Go to all Outdoor Headlines
ROTY winner Dynamic Earth has inspired Springfield, Mo., to embrace green building
Mar 15, 2010
Read Story | Comment on this story | Go to all Outdoor Headlines
Business Solutions Forum: Putting risk into perspective
Mar 15, 2010
Read Story | Comment on this story | Go to all Outdoor Headlines
SNEWS Reader Poll
Log in to view or participate in user polls.
Featured Content
Trend Reports
‘Wearable Technology’ showcase introduces sports/fitness products and technologies of the future
Mar 8, 2010
Read Story | Comment on this story | Go to all Product Trends