Moving Comfort® Unveils SS10 Sports Bras With Coffee in Their Cups

Posted: 06/16/2009 In Category: Fitness New Products

Industry News Release Written By: Julie Atherton, JAM Media Collective

Moving Comfort, industry leader in sports bras and women’s fitness apparel, introduces the latest editions to their unrivaled sports bra collection. The new Spring 2010 styles feature distinct levels of contour based on the varying needs of women to provide great shape, modesty and support.

The cups are constructed with S.Café™, an innovative fabric that uses recycled coffee grounds to provide optimum moisture management and odor control, making these new bras not only a great choice for active women, but also a great choice for mother earth.

“Moving Comfort has always addressed the fact that women of all shapes and sizes have different needs when it comes to a sports bra,” says Julie Baxter, Vice President of Moving Comfort. “This season, we take contouring to a whole new level, offering appropriate levels of contour for different cup sizes. Contouring provides fantastic support, shape and a certain level of modesty. The fact that the technology is green, makes it even better.”

Also new this season, is the introduction of workout underwear in three styles: thong, bikini and hipster. Constructed with technical, wicking fabrics and a soft hand, this underwear is sure to become an undeniable workout necessity.

The Spring 2010 Sports Bra + Underwear Collection includes:

Juno – This powerhouse has it all. The racer-back style offers subtle contouring for modesty and front adjustable straps.
• Seam-free interior molded cups with subtle contour provide great support, shape, modesty and maximum moisture transfer
• Bonded neckline, armholes and back opening offer strong support, less bulk and smooth, no-chafe comfort
• Front adjustable straps with concealed hook-and-loop closure offer adjustability
• Bonded, shaped straps help stabilize and are cushioned for comfort
• Adjustable signature keyhole back helps with easy on/off and custom fit
• Designed for high impact activities
• Available in 32-40 B, C, D, DD
• MSRP $52

Vixen A/B and C/D – A pullover style blending powerful performance with feminine design.
• Seam-free interior molded cups with moderate contour provide great support, shape, modesty and maximum moisture transfer
• Powermesh back adds support and ventilation
• Powermesh lining provides maximum support
• Racer-back styling ensures full range of arm movement and strap stability
• Designed for high impact activities
• Available in S-XL
• A/B MSRP $36; C/D MSRP $38

Venus A/B and C/D – A back closure style with moderate contouring and a bold, color-block design.
• Seam-free interior molded cups with moderate contour provide support, shape, modesty and maximum moisture transfer
• Powermesh areas adds support and ventilation
• Convertible, adjustable straps can be worn straight or criss-cross
• Wide, shaped straps help stabilize and are cushioned for comfort
• A/B designed for high impact activities; C/D designed for medium impact activities
• Available in S-XL
• A/B MSRP $36; C/D MSRP $38

Workout Thong, Bikini and Hipster – Our new, technical underwear is designed to provide a comfortable workout. Great for all-day wear and travel, too.
• Technical fabric pulls moisture and dries quickly
• Soft, buttery hand feels great on the body
• Mesh areas provide added breathability and comfort
• No-sew laser cut edges help prevent panty lines and enhance comfort
• Available in S-XL
• Thong MSRP $14; Bikini MSRP $16; Hipster MSRP $18

About Moving Comfort®
Established in 1977 with the first women’s running short, Moving Comfort designs and delivers fitness apparel and sports bras that support and inspire women to get fit, be healthy and achieve their own unique personal best. Headquartered in Bothell, Wash., Moving Comfort is a division of Brooks Sports, Inc. Visit www.movingcomfort.com for more information.

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