New Balance Celebrates Its Shoemaking Heritage
Posted: 06/16/2009 In Category: Fitness Manufacturer
Written By: Kristen Sullivan
The documentary can be seen at New Balance’s website at newbalance.com/USA which highlights the company’s domestic manufacturing history, facilities and footwear products. The video can also be viewed on New Balance’s Facebook and YouTube fan pages. Later this month, New Balance will invite consumers to share their feedback to win an opportunity to experience Skowhegan shoemaking first-hand. For every entry, New Balance will donate $1 to the non-profit National Center for Craftsmanship (NCC) up to $50,000. The NCC is dedicated to the preservation, enhancement and sustainability of quality craftsmanship from construction and manufacturing to art and handicrafts.
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