Moving Comfort Launches “Connect” for Fall 2009

Posted: 01/13/2009 In Category: Fitness New Products

Industry News Release Written By: Julie Atherton, JAM Media Collective

Moving Comfort, industry leader in sports bras and fitness lifestyle apparel innovation, announced today the launch of their Yoga/Fitness Apparel Collection – Connect. Aptly named to suggest the connection between body and breath in the practice of yoga, Connect will be unveiled at Outdoor Retailer Winter Market, January 2009 and will be available to consumers, July 2009.

“The decision to enter the arena of yoga apparel was a natural evolution for the brand,” said Julie Baxter, Vice President of Moving Comfort. “With more and more women incorporating yoga into their fitness and healthy living regimes, Moving Comfort saw the need to offer apparel that works for yoga and can easily fit into an active lifestyle.”

For the inaugural line, Connect features the rich color palette of the fall season, taking inspiration from flowers, fruits and vegetables. The fabrics are high performance by construction while feeling luxurious on the body. As always, careful attention has been paid to fit, ensuring that the styles are flattering to a woman’s curves.

Highlights of the collection include:

Alexis Support Tank: inspired by Moving Comfort’s popular Alexis Bra.

• Seam free padded cups for support, shape and modesty
• Mesh strategically placed for comfort
• Modified racer-back for full range of motion
• Longer in length to accommodate yoga postures
• Feminine “Secret Garden” print available in Mink, Ivy, River and Plum

Connect Bottoms: Easy fit available in a variety of lengths to suit personal preference – Short, Capri and Pant.

• Comfortable mid-rise waistband with self fabric drawcord
• Mesh lined hand pockets and inner waist band for breathability
• Side panel construction for flattering look and fit
• Available in Mink and Black brushed poly/spandex

Connect Jacket – the perfect jacket pre-yoga, post-yoga and beyond!

• Seamed for a figure flattering fit
• Mesh detail at shoulders and side panels for breathability
• MC signature thumb loops keeps the chill at bay
• Full center zip and side hand pockets
• Available in Plum, Cornflower, Mink and Black brushed poly/spandex

About Moving Comfort®
Established in 1977 with the first women’s running short, Moving Comfort designs and delivers sports bras and fitness lifestyle apparel that support and inspire women to get fit, be healthy and achieve their own unique personal best. Headquartered in Bothell, Washington, Moving Comfort is a division of Brooks Sports, Inc. Visit www.movingcomfort.com for more information.

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