JOB DESCRIPTION:
Backpacker magazine and its sister trade publication, SNEWS, are looking to hire a sales and marketing assistant, preferably with knowledge of the magazine publishing industry. Located in
PRIMARY RESPONSIBILITIES:
Sales, Marketing and Event Support
Assist in all aspects of the marketing chain – brand development, advertising, events, sponsorships, non-profit relationships, research and public relations
In collaboration with national sales representatives, responsible for organizing, editing, and proofing sales materials, marketing proposals and PowerPoint presentations, as well as interpreting research for client proposals
Write, execute and produce in-book advertorials, event invitations and advertising sell pieces
Create and update sales materials including media kits (print and online), various sell sheets and strategic sales presentations
Contribute to the development, organization and execution of consumer, trade and client entertaining events
Participate in client and agency meetings, sales calls and creative brainstorming sessions that comprehensively explain Backpacker’s marketing programs
Maintain accurate work orders, merchandising logs, status reports, budgets, and production schedules for all marketing projects
Responsible for delivering required materials accurately and in a timely manner so that all deadlines and budgets are met
Online Support
Work with Online Marketing Manager with the implementation and fulfillment of advertising-based online campaigns on Backpacker.com
Assist in fulfilling and executing online client email blasts, custom marketing microsites, online sweepstakes and online research
Trade Show Support
Manage trade show planning as needed, including coordinating sales meetings, hotel rooms, flights, tradeshow logistics, set-up and tear down
Schedule and coordinate trade show appointments, dinners and special events
Coordinate with all tradeshow vendors
REQUIREMENTS:
CONTACT:
Please send your resume, cover letter and salary requirements to Charina Lumley, Marketing Director, Backpacker magazine at clumley@backpacker.com
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