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Communications and Marketing Director, Access Fund

The Access Fund Communications and Marketing Director
 
Primary function: The Communications and Marketing Director (CMD) is responsible for developing and implementing external communications strategies and the annual marketing plan to support the Access Fund’s mission to keep climbing areas open and conserve the climbing environment.
 
Description: The Communications and Marketing Director edits the organization’s written materials and oversees the Media Manager to ensure the quality of print publications, newsletters, action alerts, brochures, reports, and other collateral material. The CMD ensures all communications support and strengthen the Access Fund brand. The CMD works with other key staff to develop and implement the annual marketing strategy to support organizational goals. The CMD is the first point of contact with the media and oversees all public relations. The CMD oversees the website and the ambassador program. The CMD is employed at the Access Fund’s national headquarters in Boulder, Colorado and maintains an office in this facility.
 
Specific Duties and Responsibilities:
 
Editorial Process
Oversee the Access Fund editorial process, ensuring that all external communications are consistent, clearly and professionally written, adhere to the style manual and support the organization’s mission. Access Fund content includes newsletters, E-News, press releases, brochures, advertising, campaign materials, the Annual Report, website content, action alerts and other publications.
 
Brand Identity
Manage the Access Fund’s brand identity across departments making sure all external communication and brand elements are integrated. This involves general creative direction, external communication oversight, prioritizing messaging, and managing brand elements of the Access Fund’s various programs.
 
Marketing
Design, implement, and facilitate the annual marketing plan to support key operational goals, including membership growth, increased Adopt-a-Crag participation and heightened awareness of the Access Fund and access issues within the climbing community. This will include budget preparation and management, demographic research, strategic planning, contractor oversight, national ad campaigns, in-kind advertising placements and event/trade show strategy.
 
Public Relations
Oversee all public relations including strategy, relationship management, and message placement.
 
E-News and Vertical Times
Collect, create and edit content for both the quarterly Vertical Times print publication and the monthly E-news email newsletter. The CMD will work closely with Programs staff to collect content and set strategy for effective communications. The CMD will work with the Media Manager during the layout process.
 
Ambassador Program
Manage the Access Fund’s athlete ambassador program. This involves regular individual and group communication and implementing meaningful ways to involve ambassadors in the Access Fund.
 
Compensation:
  • Salary competitive and commensurate with experience
  • Strong benefits package
 
Qualification Requirements:
  • Demonstrated excellence in written communication and editing
  • Marketing and promotional experience
  • Skilled in juggling multiple projects and deadlines simultaneously, problem solving, trouble shooting
  • Budget and/or project management experience
  • Must be a self-starter with strong initiative who can work independently and also within a team
  • Knowledge of climbing and passion for preserving climbing access
 
Education:
College degree required, BA or advanced degree in communications, journalism or marketing preferred
 
How to Apply:
Submit cover letter and resume to brady@accessfund.org by October 6th. No calls please.
 

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