La Sportiva Sees Significant Growth in the Mountain Running®

Posted: 06/12/2008 In Category: Outdoor New Products

Industry News Release Written By: Kris Versteegen

For spring 2008, La Sportiva increased sales of Mountain Running product by 30-percent over spring 2007. While much of this growth was due to new product introductions, like the Imogene™ and the Crosslite™, existing product, like the Fireblade™, also contributed to the growth. In fact, pre-season orders of the Fireblade doubled compared to last spring.

“We have been investing significantly into product development and grassroots marketing efforts in the running category and now we are beginning to see these efforts pay off for La Sportiva and for our retailers,” said Jonathan Lantz, president of La Sportiva, N.A. “Mountain Running is growing into a significant category for us and we plan growing it for the foreseeable future.”

In outdoor specialty stores, La Sportiva’s market share has nearly doubled in the trail running category. This is, in part, due to strong double-digit sales increases of the brand at retail.

In outdoor chain stores, Mountain Running product has tripled La Sportiva’s market share in the trail running category due to strong sales increases at retail.

At specialty running stores, La Sportiva’s Mountain Running product has also seen significant sales increases, capturing five times more market share than at this time last year.

ABOUT LA SPORTIVA
Celebrating their 80th anniversary, La Sportiva brings a strong alpine mountaineering and climbing heritage to their line of performance mountain footwear. This core experience enables La Sportiva to offer the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market. For more information on La Sportiva visit www.sportiva.com or see us on Facebook.

Here are the Links again:

La Sportiva’s Mountain Running Website:
S
La Sportiva N.A.:
http://www.sportiva.com/

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