SNEWS® Live: Tappening movement encourages drinking tap water vs. bottled water to help the environment

Posted: 04/30/2008 In Category(s): News & Features :: Green Scene / Social Responsibility, News & Features :: Podcasts, News & Features :: Outdoor Headlines

Print ArticlePrint     Email ArticleEmail     Save ThisSave This    Comment On ArticleComment     RSS FeedRSS     Post a release Post a release
This edition of SNEWS® Live is brought to you by SNEWS®
SNEWS® Live: Eric Yaverbaum is a professional marketing guy with a product to sell. For three decades, the New York marketing agent has worked with high-profile clients like Ikea home furnishings and Domino's Pizza. His latest venture, though, is the promotion of a household item you're already familiar with. Yaverbaum is pulling out all the stops to convince you to drink tap water.

The movement is called Tappening. And it's not so much that he hopes that you don't consume more water, but rather he wants you to stop drinking quite so much bottled water. With 28 billion disposable plastic water bottles distributed every year, only a small percentage are actually recycled while the rest wind up in landfills. When you add to that the petroleum resources used to create, ship and cool them in storage, Yaverbaum sees tap water -- an EPA regulated consumer product -- as a safer, more readily available and more environmentally friendly alternative to bottled water.

SNEWS® Live contacted Yaverbaum on the phone to tell us more.

Listen now:

Download file: Right click, select save target as.

Subscribe directly to SNEWS® Live by clicking on either button below:
Subscribe to iTunes Add to My Yahoo
SNEWS® Live is produced by SNEWS® Production Studios. To learn about the benefits of placing your advertising on SNEWS® Live or to submit a story idea you believe would be perfect for a SNEWS® Live report, send an email to SNEWSLive@snewsnet.com.
SNEWS® CHAT -- Have a comment, idea, retort, or an engaging thought that was inspired by this article or from our opinions expressed in the SNEWS® View? Just click here to comment now.
Related Content
Member Tools Print ArticlePrint      Email ArticleEmail     Save ThisSave This     Comment On ArticleComment     RSS FeedRSS
Digg!  |  Facebook  |  Facebook  |  Deliciousdelicious    submit to reddit  | 
Stumble Upon  |   YahooYahoo MyWeb  |  GoogleGoogle  |  TechnoratiAdd to Technorati Faves
Follow SNEWS on Twitter
Products and Trends
GearTrends New Products Marketplace
Women's Nio Amphi Roll-up Pant Women's Nio Amphi Roll-up Pant
Feb 18, 2010
Best Uses For The ExOfficio Nio Amphi Roll-up Pant: Backpacking, Camping, Everyday, Fishing, Hiking, In-Transit, Lounging, Outdoor Work, Paddle Sports, Resort, Stay Dry, Sun Protection, Urban Exploration
Read Complete New Product Listing | Go to the GearTrends New Product Marketplace
Men's Neptune Long-Sleeve Crew Men's Neptune Long-Sleeve Crew
Feb 18, 2010
Best Uses For The ExOfficio Neptune Crew: Backpacking, Camping, Everyday, Fishing, Golfing, Hiking, In-Transit, Lounging, Outdoor Work, Paddle Sports, Resort, Stay Dry, Sun Protection, Urban Exploration
Read Complete New Product Listing | Go to the GearTrends New Product Marketplace
ESCHLER e3: FLASH coldblack® ESCHLER e3: FLASH coldblack®
Aug 14, 2009
The new FLASH fabric which utilizes the coldblack® technology by Schoeller. It allows dark textiles to no longer absorb, but reflect heat. Thus, coldblack® reduces heat build-up and provides reliable protection from UV-rays.
Read Complete New Product Listing | Go to the GearTrends New Product Marketplace
Most Viewed Stories
Seven D.I. Dawn Patrol employees die in Bataan road accident
Mar 12, 2010
Read story
Ardica issues safety recall for Mountain Hardwear jacket heating systems
Mar 15, 2010
Read story
Mystery Shopper: Thin product selection, lack of fitting tools doom footwear sale
Mar 12, 2010
Read story
Canoecopia signals better days ahead for paddlesports market
Mar 17, 2010
Read story
ROTY winner Dynamic Earth has inspired Springfield, Mo., to embrace green building
Mar 15, 2010
Read story
Community Chat
"Risk- a good reminder " by Keith Reis (03/16/2010 09:12 MDT)
Comments
"Cardboard display material " by Eryn Willard (03/12/2010 12:27 MST)
Comments
"cardboard display " by eco bag gal (03/11/2010 13:17 MST)
Comments
Join the conversations -- Ideas, Community. Becoming a member of the community is free.
Click here to activate your membership now. Dark Blue Triangle
Industry Releases
GoLite Receives Apparel Magazine’s Sustainability All-Star Award
Mar 18, 2010
Read story | Post a release | Go to all Industry Releases
Goose Person Lance Mackey Wins Fourth Straight Iditarod
Mar 18, 2010
Read story | Post a release | Go to all Industry Releases
GU Announces 2009 Sales Data
Mar 18, 2010
Read story | Post a release | Go to all Industry Releases
Buff, Inc. Announces Sponsorship of Pro Skier, Mountaineer Kim Havell
Mar 17, 2010
Read story | Post a release | Go to all Industry Releases
Horny Toad Announces Winners of 2010 Toad Sales Scrum
Mar 17, 2010
Read story | Post a release | Go to all Industry Releases
SNEWS Headlines
Canoecopia signals better days ahead for paddlesports market
Mar 17, 2010
Read Story | Comment on this story | Go to all Outdoor Headlines
The Lizard Lounge Way: Spring merchandising -- out with the old, in with the new
Mar 17, 2010
Read Story | Comment on this story | Go to all Outdoor Headlines
Outdoor financials: West Marine narrows Q4 loss, plus Outdoor Channel, Garmin, Suunto names president
Mar 17, 2010
Read Story | Comment on this story | Go to all Outdoor Headlines
SNEWS Reader Poll
Log in to view or participate in user polls.
Featured Content
The Lizard Lounge Way: Spring merchandising -- out with the old, in with the new
Mar 17, 2010
Read Story | Comment on this story | Go to all Sales Tools & Advice
Mystery Shopper: Thin product selection, lack of fitting tools doom footwear sale
Mar 12, 2010
Read Story | Comment on this story | Go to all Sales Tools & Advice
Merchandising Tour: Natural environmental display ideas from Winter Market
Mar 10, 2010
Read Story | Comment on this story | Go to all Sales Tools & Advice
Trend Reports
‘Wearable Technology’ showcase introduces sports/fitness products and technologies of the future
Mar 8, 2010
Read Story | Comment on this story | Go to all Product Trends