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TIMEX Introduces Timex® Ironman* Wireless Fitness Tracker

Posted: 04/01/2008 In Category: Fitness New Products
Posted By: Ken Mandelkern

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TIMEX Introduces Timex® Ironman* Wireless Fitness Tracker

Digital Transmitter and Watch System Calculates Calories, Distance, Steps and Pace

MIDDLEBURY, CT, April 1, 2008 – Timex, a leader in outdoor and sports performance timepieces, today introduced the Timex® Ironman* Wireless Fitness Tracker, a watch and digital transmitter system designed to help users track their daily activity in order to realize their active lifestyle ambitions.

The Wireless Fitness Tracker’s digital transmitter easily clips to the waist and wirelessly relays information to a fashionable, highly functional Timex Ironman Sleek wristwatch that displays calories, distance, steps and pace.

“The Wireless Fitness Tracker is designed for women on the go who strive to live a healthy and active lifestyle,” said Heberto Calves, vice president of sports marketing. “It’s sleek, lightweight and simple to operate, and it encourages users to discover their hidden potential—whether those goals are to take the stairs instead of the elevator, get back into the routine of walking, or become a triathlete.”

Available in pink, blue and black, the Wireless Fitness Tracker has intuitive controls and boasts the following features:

• Wireless, all-day activity tracker
• 50-lap memory recall chronograph with lap, split, speed, pace, distance and total stoppage time
• Lap information including time, distance and pace
• Training log that stores workouts by date, with best lap, average lap, distance per lap, pace per lap, total time and total calories
• Timer with countdown stop or repeat
• Interval timer with 5 segments
• Automatic interval repetition counter
• 3 alarms with daily, weekday, weekend and day-of-week options
• 2 time zones
• INDIGLO® night-light with NIGHT-MODE® feature
• Easily replaceable battery for watch and digital transmitter
• Water resistant 50m

The Timex Ironman Wireless Fitness Tracker will be available for purchase May 2008 at www.timex.com for $89.95, as well as in sporting goods stores nationwide.

About Timex:
Timex Corporation is the nation's leading watch manufacturer. With a large and varied line of watches, Timex has a style for everyone -- from the locker room to the board room. Timex is committed to developing ergonomic, comfortable, durable and fashionable watches with innovative features that enable customers to meet their performance and lifestyle expectations. Timex products are sold throughout the globe at your favorite sporting goods store and many fine department stores, or may be purchased by visiting www.timex.com. Timex products can be found on the wrists of many great athletes competing in Ironman events world-wide.

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FOR MORE INFORMATION:
Catalyst - April White/Michael Lyubinsky
(212) 643-1068
awhite@catalystpublicrelations.com
mlyubinsky@catalystpublicrelations.com

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