La Sportiva Becomes Key Sponsor of Blue Ridge Cup

Posted: 04/09/2008 In Category: Outdoor Manufacturer

Industry News Release Written By: Kristin Carpenter-Ogden

Boulder, Colo - As Mountain Running™ becomes a larger part of La Sportiva’s business model the company is continuing to support grassroots events that that will help this endurance sport grow. This year, La Sportiva will continue their role as a key sponsor of Blue Ridge Outdoors’ Blue Ridge Cup, a trail running race series that covers the full spectrum of competition, from 5K sprints to 24-hour relays.

"The Blue Ridge Cup is not only the largest race series in the Southeast, it is one of the largest in the country. Blue Ridge Outdoors Magazine does a great job of promoting the sport and providing opportunities for all kinds of runners, in all kinds of terrain," said La Sportiva team captain Buzz Burrell.

With a race calendar spanning from March to December, The Blue Ridge Cup Race Series is designed to operate a little like a Choose Your Own Adventure book. Each event in the Blue Ridge Cup has been assigned a specific point value according to distance. In general, the more exhausted you feel when you cross that finish line, the more points you've probably earned for the effort; the more miles you conquer throughout the season, the more points you'll squirrel away for the series.

Last year both the male and female winners of the Blue Ridge Cup trail competition were members of Team La Sportiva – Jason Bryant and Amber Moran. Both of these Mountain Runners will be back, gunning for a repeat in the winners’ circle of the Blue Ridge Cup this year.


ABOUT LA SPORTIVA
Celebrating their 80th anniversary, La Sportiva brings a strong alpine mountaineering and climbing heritage to their line of performance mountain footwear. This core experience enables La Sportiva to offer the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market. For more information on La Sportiva visit www.sportiva.com or check out our facebook page.

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