Eastern Mountain Sports Sale Again Benefits The Conservation Alliance

Posted: 11/09/2007 In Category: Outdoor Non-profit/Association

Industry News Release Written By: Kristin Carpenter-Ogden

Upgrade Your Gear Sale Generates $15,000 for Wildlands Conservation

Eastern Mountain Sports raised $15,000 for The Conservation Alliance during the retailer’s Upgrade Your Gear sale event held October 18-21. The company held a similar event in April, bringing the total contribution to more than $30,000 between the two events.

The company pledged to share 1 percent of sales equally between the Alliance and The Access Fund. Each of the 68 Eastern Mountain Sports stores participated in the promotion, raising a total of $30,000, half of which will go to the Alliance’s effort to preserve North America’s wildlands and rivers for their habitat and recreational values.

“Eastern Mountain Sports customers are passionate about conserving their outdoor playground and appreciate our continued support for wildland conservation,” said Will Manzer, President and CEO of Eastern Mountain Sports. “The Conservation Alliance has a long history of supporting effective conservation initiatives, and we’re pleased that our sale event continues to benefit their efforts.”

An active member of The Conservation Alliance since 1997, Eastern Mountain Sports wanted to go beyond annual membership dues to demonstrate a greater commitment to conservation.

“For the second time this year, Eastern Mountain Sports has drawn their customers into our conservation efforts,” said John Sterling, Executive Director of The Conservation Alliance. “The sale generated valuable funds for the Alliance, and added value to customers’ shopping experience.”

The Conservation Alliance has contributed more than $600,000 to conservation projects in the Northeastern US, where most Eastern Mountain Sports stores are located.


About the Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $6 million to grassroots environmental groups. Alliance funding has helped save over 36 million acres of wildlands; 25 dams have either been stopped or removed; and the group helped preserve access to more than 16,000 miles of waterways and several climbing areas.

For complete information on the Conservation Alliance, see www.conservationalliance.com.

About Eastern Mountain Sports:
Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports is one of the nation’s leading outfitters of outdoor gear, clothing, footwear and accessories with 68 retail stores in 12 states. Eastern Mountain Sports designs and sells products for outdoor adventurers who participate in a variety of sports, such as mountaineering, backpacking, camping, hiking, adventure racing, climbing, kayaking, mountain biking and snow sports. Eastern Mountain Sports product and technology is tested by its product development and quality assurance teams in conjunction with the Eastern Mountain Sports Climbing, Kayaking and Ski Schools. More information is available at www.ems.com.

John Sterling
541-389-2424
john@conservationalliance.com

Kristin Carpenter-Ogden
970-259-3555
kco@verdepr.com

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