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Sports Source Asia provides commercial opportunities for sports industry in Asia

Posted: 10/26/2007 In Category: General Trade Shows / Events
Posted By: Joanna Wong

When Sports Source Asia makes its debut on October 27 at AsiaWorld-Expo, Hong Kong, it will be a whole new ball game for the sporting goods industry. This new trade fair will provide a world-class trading hub as well as an international forum for disseminating market intelligence.

Sports Source Asia 2007 has attracted around 300 companies, primarily from top Asian manufacturing countries and regions such as Hong Kong, the Chinese Mainland, Korea, Pakistan, Malaysia, Taiwan and Thailand.

“Significantly, the exhibitors include a number of leading manufacturers/suppliers who have never participated in an exhibition before. This is attributable to the confidence of the exhibitors in the co-organisers’ ability to draw in high quality, international buyers,” said Ronald Unterburger, Managing Director of MMI - Munich International Trade Fairs Pte Ltd (MMI).

The fair is jointly organised by MMI and the Hong Kong Trade Development Council (HKTDC). It is supported by the ispo group, organizer of the world’s premier trade shows for the sporting goods industry held annually in Munich and Beijing, connecting over 85,000 sporting goods industry trade professionals.

Covering the full spectrum of sporting goods, equipment and accessories, Sports Source Asia 2007 has five themed zones: Sports Accessories, Sportswear, Sports Equipment, Fabrics & Materials with a special highlight on the Sports Shoes Zone.

It is expected that Sports Source Asia 2007 will empower participants in many ways. As well as being a much-needed sourcing platform, it will also be a catalyst for business partnerships such as joint ventures, franchising and licensing arrangements.

Globally, the sports sector in all its aspects is enjoying a period of tremendous growth. Traditional sports are moving into new communities while non-traditional and extreme sports are gaining more adherents every day. Sportswear and leisure wear have converged to create a new fashion market. And it is in Asia that most of the suppliers supporting this dynamic growth are to be found.

“Leading manufacturing countries and regions of sportswear and sporting goods such as, Hong
Kong, the Chinese mainland, Korea, Taiwan, Pakistan, Malaysia and Thailand are all well represented at Sports Source Asia” said Mr. Raymond Yip, Assistant Executive Director of HKTDC.

Among them are sportswear companies such as AIE Holdings Limited, Dart International Garment Ltd and Smartex Garments Limited from Hong Kong, Most Perfectly Enterprise Company Ltd. and Kayoku Textile Co. Ltd. from Taiwan, ARB Worldwide Corporation Sdn. Bhd from Malaysia. SSI Marketing (Far East) Limited, Sing Wo Sports Ltd and Kason Sports International Ltd., K.S. Khurshid & Co (Pvt) Ltd. and Newlife Industries from Pakistan are just a few of the sports equipment exhibitors while the Sports Shoes Zone features names such as Yue Yuen Industrial Holdings Limited, Peninsula International Corporation Ltd from Hong Kong and XTEP (China) Co., Ltd from the Chinese mainland.

Many International and local buyers have pre-registered to visit the show. The pre-registration shows that top brands, major sourcing houses and international chains have indicated their attendance. They include: Li Ning, Lotto, Umbro, Decathlon, adidas, ASICS, Diadora, Li & Fung, Foot Locker, Lafuma, Wal-Mart and more. Sports Source Asia 2007 will be a superb marketplace but its objective is more far-reaching.

Through a comprehensive activities programme of entertaining product parades, informative trend reports, market and technical seminars hosted by industry experts, as well as social networking events, it will make an important contribution to the industry as a whole.

For more information please visit http://sportssource-asia.com

Background Info:
Sports Source Asia is jointly organised by the Hong Kong Trade Development Council and MMI - Munich International Trade Fairs Pte Ltd (a member of Munich Trade Fairs International Group). For over 30 years, TDC has been organising some of the largest and most professional trade fairs in the world. With its extensive network of offices and databases of commercial contacts around the world, TDC strives to create the best fairs that bring business opportunities to traders. ispo Group, MMI’s division of sports and sports fashion shows, is supporting SSA with its strong connections in the sporting goods markets around the world and extensive experience in organising the International trade fairs for sports equipment and fashion in Munich, Russia, and Chinese mainland for over 37 years.

Organisers:
Hong Kong Trade Development Council
Tel: (852) 183 0668
Email: exhibitions@tdc.org.hk

MMI-Munich International Trade Fairs Pte Ltd
Tel: (65) 6236 0988 / (852) 2511 5199
Email: mmi_sg@mmiasia.com.sg /
mmi_hk@mmiasia.com.sg

Media Contact:
Ms Helen Chung
Hong Kong Trade Development Council
Tel: (852) 2584 4569
Fax (852) 2270 5852
Email: helen.ss.chung@tdc.org.hk

Ms Geraldine Lau / Ms Joanna Wong
MMI-Munich International Trade Fairs Pte Ltd
Tel: (65) 6236 0988 / (852) 2511 5199
Fax: (65) 6236 1966 / (852) 2511 5099
Email: geraldine@mmiasia.com.sg
joanna@mmiasia.com.sg

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