SNEWS® Header
View Outdoor
View Fitness
View Winter

SNEWS® Live: Professional product tester appraises latest gear with critical eye

Posted: 03/15/2007 In Category(s): News & Features :: SNEWS Live, News & Features :: Outdoor Headlines

This edition of SNEWS® Live is brought to you by The North Face

SNEWS® Live:  One of the more interesting characters in the outdoor industry is a relative unknown, but you may have handled the end result of his work. Why? Because Layne Oliver is a product field tester. Though you may have never met him, he's had his hand in the testing and development of several new products from headlamps to tents to climbing gear over more than decade.
            
Known to manufacturers as "Lightning Layne," Oliver is a professional field tester who casts a skeptical eye on the latest outdoor equipment. He keeps gear designers from investing in innovation for innovation's sake, encouraging them to make only those changes that significantly improve a product's performance.
            
An avid outdoorsman, a National Guard reservist and an electrician by trade, Lightning Layne reminds each of us what's most important when meeting consumer demand for high-tech equipment. SNEWS® Live spoke to him at Outdoor Retailer Winter Market 2007 in Salt Lake City, Utah.

Listen now:

Subscribe directly to SNEWS® Live by clicking on either button below:
Subscribe to iTunes Add to My Yahoo

SNEWS® Live is produced by SNEWS® Production Studios. To learn about the benefits of placing your advertising on SNEWS® Live or to submit a story idea you believe would be perfect for a SNEWS® Live report, send an email to SNEWSLive@snewsnet.com.


SNEWS® CHAT -- Have a comment, idea, retort, or an engaging thought that was inspired by this article or from our opinions expressed in the SNEWS® View? Just click here to comment now.
Products and Trends
Industry News Releases
Jetboil Announces New European Distribution Partners
Feb 3, 2012
Read story | Post a release | Go to all Industry Releases
Uwharrie Mountain Run Kicks Off 5th Annual La Sportiva Mountain Cup
Feb 3, 2012
Read story | Post a release | Go to all Industry Releases
Aquapac’s new case gives iPad users waterproof protection
Feb 2, 2012
Read story | Post a release | Go to all Industry Releases
Drift Announces National Sponsorship of Canadian Motorsports Racing
Feb 2, 2012
Read story | Post a release | Go to all Industry Releases
GoLite Footwear's New Trekking Collection
Feb 2, 2012
Read story | Post a release | Go to all Industry Releases
Helly Hansen to Promote Norwegian Fjords Worldwide
Feb 2, 2012
Read story | Post a release | Go to all Industry Releases
SNEWS Headlines
Outdoor Retailer Winter Market 2012: SNEWS Best of Booth Awards
Feb 3, 2012
Read Story | Comment on this story | Go to all Outdoor Headlines
SIA Snow Show 2012: SNEWS Best of Booth Awards
Feb 3, 2012
Read Story | Comment on this story | Go to all Outdoor Headlines
Outdoor Retailer Winter Market 2012: Burton president highlights importance of hiring, retaining women
Feb 3, 2012
Read Story | Comment on this story | Go to all Outdoor Headlines
Community Chat
"Wicked Good " by anne tommasi (02/01/2012 13:52 MST)
Comments
"Thx, Cap'n G - " by Mike Mooers (01/31/2012 10:30 MST)
Comments
Join the conversations -- Ideas, Community. Becoming a member of the community is free.
Dark Blue TriangleClick here to join now.
SNEWS Reader Poll
Log in to view or participate in SNEWS Reader Surveys.
Featured Content
Trend Reports
Brands debut water–resistant down at Winter Market
Jan 25, 2012
Read Story | Comment on this story | Go to all Product Trends