SNEWS® Live: Chatting with merchandising maven Sharon Leicham to glean tips from Summer Market booths

Posted: 10/11/2006 In Category(s): Merchandising Hub :: Know-How, Outdoor, Podcasts :: Outdoor Audio, Extras :: Special Reports, Trade Show :: Outdoor Retailer Summer Market

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SNEWS® Live -- Even though Outdoor Retailer Summer Market 2006 is long over, manufacturers and retailers can still take a look back at some of the best booths that were scattered from one end of the Salt Palace Convention Center to other, featured in the 2006 SNEWS® BOB Awards (click here to read). SNEWS® merchandising editor Sharon Leicham shares that shop owners can learn valuable lessons from the displays of equipment, apparel and footwear that will grace their stores later next spring. SNEWS® Live reporter James Mills talks with Leicham about what she looks for when evaluating a booth deserving of a SNEWS® BOB Award.

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